The looks and functions of your website have a huge impact on a visitor’s experience, and whether a visitor becomes your customer or not; therefore, an effective website design should be a crucial part of the marketing strategy for any business that has an online presence. When you recognize and analyze how each aspect of your website design affects customer behavior and response, it can help you make improvements to enhance website performance and revenues.

Looks do matter! A visitor is going to judge you on how your webpage looks, make no mistake. You need a good web development agency to make and update your website based on the modern design trends; otherwise, it sends a message to the website audience that you’re not really concerned about the appearance. Today’s trend is neat, organized design – too much color, too many images, too much text – is all old school now’. Websites of the present are all about:

  • Responsive design to provide continuous browsing to your customers regardless of the device used by the visitor
  • Offeringparallax scrolling to have an engaging and exciting visual experience
  • Clear, up to date, crisp text that conveys your message concisely
  • Easy to read fonts
  • Responsive Images that provide a visual summary of the text below, and grab attention instantly
  • Multimedia elements that provide instant information without a bulky text

A knowledgeable web developer will recommend that you tell – who you are, why you’re in this business, what pushes you to grow, what your culture and values are, your social responsibilities, and so on. Also include pictures of your employees, the workplace, nobody likes engaging with an anonymous (without an identity) company; provide everything that will show the visitor the human side of your organization. You can also highlight customer ratings and results – it will help convey that you are a customer-centric company.

An experienced website design agency will design your website in such a way that it is very user friendly and visitors to your website can navigate easily in the least possible time. For this, your site navigation must be very intuitive yet simple. You can use either the breadcrumb method that is it adds the previous page of a visitor to the navigation bar when they click to a new page, letting them go back to that page whenever they choose to or drop-down menus that let a visitor hover over a menu title to see the categories or products, to ensure easy navigation on your site. If customers don’t find what they want quickly, they tend to abandon your site and never come back and go to another site which provides better navigation.

Quick load time is the first-rate rule of web development; if your website does not load in 2 to 5 seconds, there are high chances that the visitor will leave; patience and attention levels are pretty thin nowadays. A competent website development company will use proper and optimized code, avoid Flash, eliminate auto-play multimedia elements, optimize image sizes, and use white space to make sure that your website loads fast.

You need the conversion of website visitors to customers; but how that happens? Getting traffic onto your website was just the first task; engaging and impressing the visitors with your website were the next hurdles; the final and most important mission is to get them to buy.

The most important characteristics of website design that affect customer buying decisions are:
  • Color: Your website needs to have a decent color scheme. Highlight your CTA, or your selling scheme, using contrast color, so that visitors can see it easily and clearly. For example, if you’re using neutral shades throughout your website, make sure your buttons are dark or bright – grabbing the attention of the visitor.
  • Keep it Simple: Clean, simple website designs are best. There is no need for exaggerated graphics or complicated images.
  • Easy Checkout: Make it a one-click process if possible or use minimal steps. Get visitors to contact details which should include email for further offers and notifications, but don’t force to create an account; allow guest checkout but intimate the user that account creation helps in a speedy checkout.
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