social media


There’s the demand generation team or brand team within the marketing department, who make sure customers and prospects are aware of the company and what it offers. There is the product marketing team, which emphasize on driving interest in the tool or category of items provided. On the other hand, there’s a customer care team — the group that ensures those who make a purchase have a good experience afterwards. And, recently, many companies ensure they also have a person or set of people to handle both social media and content marketing.

For many organizations, social marketing probably came first. As platforms like Facebook, LinkedIn, Twitter and Instagram became popular, organizations realized they had an opportunity to connect with their target audience through a new channel. This evolved from an option to a necessity once it became clear that customers were also actively talking about their experiences — good or bad — about the companies they dealt with on social media. Before long, social media teams were assigned to build up a brand’s following, take part in relevant conversations and, when necessary, hand questions or complaints off to their counterparts in the customer service team.

Content marketing, on the other hand, may have been something that initially grew out of the marketing communications team, which might have traditionally been focused on company-oriented materials such as brochures and sales collateral. As the rise of digital technologies allowed brands to effectively create and run their own media properties, many organizations realized they needed content marketing teams to develop assets — blog posts, infographics, e-books — that spoke more to their customers’ interests and needs versus just the things they sell. That way, when it comes time for a product launch, the market has already been primed to pay attention.

Not every company, particularly those in the small to medium-sized category, will have completely distinct social media and content marketing teams. And even in larger organizations, those running social and content marketing programs will often work hand-in-hand. That’s because there are several areas where the two forms of marketing have a natural alignment or can serve to make each more successful in achieving the objectives.

Let’s show how some examples of this dynamic duo are in action:

  1. Larger or more engaged audience

Even if brands have decided to pursue an “owned media” strategy, it won’t amount to much if the target audience doesn’t consume the content. Especially when they are first starting out with content marketing, companies might be hesitant to trigger any “unsubscribes” from their existing email database, or to drive people to their blog or resource centres entirely by paying for online ads. If the quality is truly there, the thinking goes, content marketing should attract at least some of its audience organically.

Promoting content marketing through social media is arguably the best (and cheapest) way to do that. After all, brands may not always feel they have a lot to post on various social media channels on a regular basis. If they have a number of good content marketing assets at their disposal, however, it’s not hard to fill up your social media calendar with a series of posts containing links to your best work.

  1. Full in-depth conversations

One of the major criticisms of social media is that the relative brevity of many posts only scratches the surface in terms of what a company might want to say to its audience. After all, if customers start overwhelming platforms like Twitter with complaints about a product or decision the firm has made, how do you offer a satisfying negation?

Content marketing resources have a discrete advantage here in which there are no official limits on the length of a blog post, e-book or video. That means companies can provide a walk-through on their latest strategy, an explanation for something controversial or even to make a public apology that will resonate. When the conversation on social media demands a company say something with substance, a link to the content marketing asset will take them to the kind of comprehensive answers they need.

  1. An ongoing idea process

One of the trickiest things about content marketing can be coming up with what to write, what to film, or talk about in a podcast. That’s because it’s not just a matter of touting the merits of your products and services, which works well in traditional advertising or other forms of marketing communications. Content marketing is about tapping into the water-cooler topics that fascinate or even frustrate your customers and prospects.

In that sense, social media provides real-time insight into what people are talking about at any given moment. Through social listening or just by interacting with your followers on a regular basis, you can pick up on the kinds of stories they want a company to tell them, or where your firm’s expertise could offer a unique point of view.

  1. Visual Ready

Many social media services, like Twitter and LinkedIn, started off mainly as text-driven platforms. Over time, however, we’ve seen not only the introduction of more “visual first” social media like Instagram but an evolution of existing services towards pictures and video elements.

Social media teams might not have had the budget or other resources to make a lot of this kind of content to support their posts in the past, but content marketing assets can often be repurposed to fill this need. This includes opportunities to divide an infographic into a thread of visual posts on Twitter or Instagram, for example. A video interview with the CEO could be edited into snippets that run on LinkedIn or even Facebook. There’s a lot of content marketing materials that are almost tailor-made to be showcased.

  1. Methods to Measure

There are lots of ways to evaluate the success of content marketing assets, like the number of leads it helps generate for the sales team. When they are distributed or amplified through social media, however, CMOs and their teams can also look at the metrics. This isn’t just a matter of tracking the click-through rate from a social post to an online visit, but also the number of comments a social post promoting a content marketing asset generated, how often it was reshared by your followers, the number of likes it got and so on.

Content marketing and social media are like the chocolate and peanut butter of a modern CMO strategy — two great things that can be even greater together.


If a prospective client visits your social media channels and observes your business, networking with the followers and offering them relevant, valuable content, that can boost their first impression of your brand. Therefore, a strong social media presence is a very crucial to bring in new business. Social platforms help to improve your relationships with current clients, as well as to attract new ones. Social media can help grow your development business, so it’s time to learn how to use it properly. Let’s take a look at four suggestions you can apply to connect with current and prospective clients:

  1. Choosing the social networks that your target audience are most involved in.

There are numerous social networks that can connect you with current or potential clients. However, trying to combine all of them into your digital marketing strategy can be time-consuming. Instead, it’s better to concentrate on few platforms that are likely to generate the most results for your brand.

To do this, it’s essential to recognize the social network your target audience is most active on. Tools such as BuzzSumo can be used to research regarding which platforms receive the highest engagement with specific types of users. Once you recognize the social networks you should target, you can focus on forming a strategy for those channels. This is more cost-effective and productive than trying to prove a presence on dead-end networks.

  1. Create unique, relevant, and engaging social media content.

To build profound relationships with your clients on social media, it’s essential to create and share useful content. Content should be unique, appropriate, and engaging can attract people to your brand.

There are several ways you can do this. For example, you can share blog posts that address familiar questions and interests. You can also use social media content to establish trustworthiness and authority. Putting yourself as an expert and demonstrating your knowledge and abilities can increase trust. You might also consider sharing case studies, reviews and customer success stories. This helps to personalize your brand and highlights the benefits of your services to potential customers.

  1. Regularly Posting on your social channels 

Consistency is crucial when it comes to social media content. Posting unique and relevant content on a regular basis lets your followers know what to expect and when to expect it. This can help increase readership and trust in the brand. Sticking to this commitment of posting regularly can be challenging. As you get engaged with your development projects, it’s easy to side-line social media commitments.

Create a social media schedule to hold yourself accountable and prevent ignorance due to your busy schedule. CoSchedule is free WordPress plugin that includes a cross-functional calendar that unifies your content and social workflow. You can create, schedule, and publish your exclusive content directly from your dashboard.

  1. Start and participate in conversations within your social group. 

Participating in social media conversations is an effective way to improve engagement and interactions. You can build meaningful connections that can lead to new clients as an active contributor in the social media community.

You might also consider starting your own community. For example, create a Facebook group to offer a platform for customer feedback and support, get new insights from followers, and develop an open conversation. You can also use social media platforms as a customer service solution. Quickly replying to questions and comments showcases your dedication to your existing clients, which can help in a positive way to new prospect customers as well.


Your clients are the essence of your development business, so it’s essential to build meaningful relationships with them. When used appropriately, social media can be a valuable tool that helps strengthen and expand your client connections.

social media

Social media is a must-have for any business today the earlier you start, the faster you see the growth in your business. It allows you to reach a local as well as global audience and it offers the opportunity to build and mold your brand. You can reach new potential customers and clients that you never could before with efficient social media management. The important point is to exactly understand what social media can do for your business so that you can take full advantage of it. There are many ways to use social media platforms to take your business to the next level with minimal work and effort.

Start With Social Media Platform You Are Most Comfortable With

If you are new to the social media world, you want to start with one platform and grow from there. This allows you to learn the pros and cons without getting overpowered and reducing the risk of making mistakes. Right now, Facebook is the most popular social media platform for business with a huge percent of small businesses at least having a Facebook account. After Facebook, Twitter and Instagram are also popular for small businesses. Remember that being steady is better because you want to build gradually. This ensures that your social media pages are working and growing for you and that you can keep up with them.

An Additional Avenue for Customer Service

Customers can post questions and queries on your wall and send private messages to learn more about what you are offering. Make sure that you answer customer questions as prompt as you can so that no one is waiting a long time for an answer. Ideally, you want to be regular and updated on your social media profiles. Never have a backlog to connect with potential customers—you’ve got to show the human side of your brand. Look for the best interests of your customers and employees to create a real human connection are one of the key benefits of social media for business.

Business to Business Networking and Branding

Social media gives you an effective opportunity to network with other businesses in your industry. Your chances of finding effective collaborations increases and you can learn to pay attention to the other businesses in your industry and check out their social media strategy. Get inspired in your own way but never copy their ideas to boost your brand. The key to branding is crafting an identity that people will immediately correlate with your business and consumers recognize your brand.

When you see things like big companies’ products and marketing, you immediately know which company it is for. This is what branding does, even if your business is still small and people are just getting to know about it. Branding is a critical skill, so getting some assistance is always a good idea. People will start to recognize your business and what you have to offer your branding campaign is done right.

Social media marketing will lead to increased traffic, improved trust, improved brand loyalty, better customer satisfaction, and many more advantages. Monitor and balance your social media presence so that your brand continues to evolve and grow.