Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.

Only Search Engine That Matters is Google

It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both.

Because Bing has a less complex search algorithm than Google, it’s easier to obtain a high ranking. If you’re in a competitive space, using this ability to your advantage can greatly improve your traffic. Although it’s a good idea to focus on Google searches, you shouldn’t forget about the other search engines.

Keywords and Links are the Only Things That Matter

Incorporating keywords and links into your content is a great step to improve your search rankings, but it’s hardly the only thing that matters. Google has a very complex search algorithm that takes quality and reliability into account. Therefore, if your site is stuffed with links and keywords but has little substance, it won’t rank well. Other factors such as mobile optimization are taken into account as well. If you want your site to rank well, it’s important to consider all factors.

Meta Tags Help Your Google Ranking

Unfortunately, a good meta tag will do nothing for your ranking on Google. In more recent years, Google has determined that these tags don’t affect the quality or reliability of a site. Because its spiders have become so advanced, Google can assess your entire site without needing a meta tag. However, a good meta tag is still an extremely important asset, as it is the main factor that determines whether a searcher clicks on your site.

SEO is a One-Shot Deal

Many people who are unfamiliar with SEO believe that you can set up good SEO and be done. This belief couldn’t be further from the truth. Good SEO practices involve constantly improving, adding, and updating content. SEO is a constant process that doesn’t end. Once you achieve a high ranking on Google, you must continue to update your site in order to maintain that ranking.

Being the Industry Leader Means High Search Rankings

Unfortunately, Google does not factor in whether you are an industry leader. Search rankings completely depend on the quality of your site and the optimization of key factors. If you are an industry leader with a bad website, your rankings on Google will not be high. Doing well in your field is important, but if your website’s quality doesn’t match the quality of your business, you won’t achieve high search engine rankings.


Fast loading website is the primary thing any visitor would realize on your business website. Every website owner wants to surge WordPress site loading speed. Why it is essential for website to load faster and how to make it?

There is no magic or web plugin that could increase the web loading speed vividly. You need to know the right technique and hacks to customize website that could increase the loading speed of the WordPress website.

How a Fast Loading WordPress website impacts your Business or Service?

It is very first impression that it has is that it influences your SEO ranking as crawlers and bots love fast loading pages. Website crawlers uses plenty of ranking metrics to establish in which place to display any specific page given its organic search rankings. Slow loading speed leads to a higher bounce rate which is not beneficial for any website. Also, fast loading landing pages impacts the conversion rates drastically. If your website pages load faster, you will have more visitors who are interested thus more sales.

Reasons for Slow loading Website

Prominent reason could be non-optimized and large images. You must optimize the images by resizing, putting alt text for bots to read using software like Adobe Photoshop or any other tool to resize the images before loading it on the website.

Make sure your WordPress hosting servers send information as fast as possible. The hosting server should be fast and should ideally have at least 99.9% uptime.

Also, choose your WordPress theme efficiently as they can play a part in pulling down the loading speed of your website. Avoid using an inefficiently coded third-party theme, instead create a customized theme according to your business needs. You may hire a professional WordPress Development Company.

Caching is also a reason for a slow loading website. If all your website pages have cache files it will load fast as soon as any user wishes to visit a specific page the server will just show it without reading it all again.

Ways to Accelerate the Loading of your WordPress Website

  1. Select for the right Hosting Server

Select a dedicated, trustworthy and alleged web hosting service provider to keep your website up practically all times. Hiring cheap hosting services to save money can harm your reputation.

  1. Install Minimal Elements WP Theme

A WordPress theme will have plenty of features and elements that will increase the page size leading to sluggish loading. It is better to keep your WP theme light with minimal elements, putting the least pressure on web servers to enhance the page loading.

  1. Trim and Optimize Image Size

Always Optimize the images, put alt text and re size images, as raw and larger images without any alt text can expand the website leading it slow loading time.

  1. Implement Unconventional Caching Techniques

Integrating plug-ins with advanced caching systems in your website like Varnish leads to the faster loading speed of your business website.

  1. Clear the Clutter from WordPress Database

You must get rid of unwanted data/information from your database to keep it light and simple which will eventually accelerate the loading time of your website.

  1. Decrease External Scripts

External scripts can also be a factor that adds heaviness to your web pages hence keep it to least possible in order to maintain the fast loading time of your website.

  1. Use CDN Services

Use CDN (Content Delivery Networks) which rallies loading time by dispensing content by offering the exact content that the visitor searches using nearby CDN server.

  1. G-ZIP Compression

You should always compress all the files on your local system to save disk space on your site to keep it lightweight for improved performance.

The prime benefit of reducing a website’s loading time is that it’ll offer a world-class browsing experience to your visitors. Having a faster loading website will always be beneficial, not only to improve SEO ranking of your website but will also grow your business, visitors and ROI.