Digital marketing is the current scenario that has evolved a lot and to engage with customers and grow the outreach of your business and gain new customers many businesses use strategies to make their online presence prominent.
In the competitive marketplace where building and maintaining an online presence and reaching out to more audience is difficult for some, it can be very convenient for those who adopt these digital marketing strategies.
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- SMM – Social Media Marketing
- SMO – Social Media Optimization
Search Engine Optimization
SEO is the process of improving your website through various methods to rank your website higher for certain keywords on search engines like Google, Bing, and Yahoo. Implementing SEO techniques helps in getting traffic from the free, organic search results on search engines. Fundamentally, effective optimization leads your website to appear higher on various search engine results pages (SERPs) due to its positive response to that search engine’s ranking algorithm. Focus on improving the website’s loading time, efficiency, architecture, aesthetics, and optimization for mobile devices for efficient SEO. Finally, with regular posting of relevant content like images or blogs, proper metadata, and the correct alt-tags should be provided so that your website’s performance improves.
Search Engine Marketing
Search engine marketing (SEM) is done to improve digital marketing outreach on various search engines. SEM is commonly known as paid media marketing for search engines. SEM earns traffic by the process of purchasing ad space on search engines like Google, Bing, etc. to display their ads at the top of the search page for that specific keyword. With Google Adwords SEM, you can choose the location and many other factors to improve the efficiency of your paid advertising campaign. This is also known as Pay-Per-Click (PPC) advertising/marketing.
Social Media Marketing
SMM includes both organic & paid digital marketing strategies on all social media networks like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more. Consumers engage and build a network with each other and your brand. Posting appropriate content on your Social Media pages regularly builds a community of followers & helps in the expansion of your business immensely. Paid social media campaigns have also become a common needs for business owners.
Social Media Optimization
Social media optimization (SMO) techniques can help in increasing awareness about your product, brand, or event by using several social media groups and communities for publicity. RSS feeds, social news and bookmarking sites, social media pages, video creation, and blogging sites are used for SMO.