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Digital marketing is the current scenario that has evolved a lot and to engage with customers and grow the outreach of your business and gain new customers many businesses use strategies to make their online presence prominent.

In the competitive marketplace where building and maintaining an online presence and reaching out to more audience is difficult for some, it can be very convenient for those who adopt these digital marketing strategies.

  • SEO – Search Engine Optimization
  • SEM – Search Engine Marketing
  • SMM – Social Media Marketing
  • SMO – Social Media Optimization
Search Engine Optimization

SEO is the process of improving your website through various methods to rank your website higher for certain keywords on search engines like Google, Bing, and Yahoo. Implementing SEO techniques helps in getting traffic from the free, organic search results on search engines. Fundamentally, effective optimization leads your website to appear higher on various search engine results pages (SERPs) due to its positive response to that search engine’s ranking algorithm. Focus on improving the website’s loading time, efficiency, architecture, aesthetics, and optimization for mobile devices for efficient SEO. Finally, with regular posting of relevant content like images or blogs, proper metadata, and the correct alt-tags should be provided so that your website’s performance improves.

Search Engine Marketing

Search engine marketing (SEM) is done to improve digital marketing outreach on various search engines. SEM is commonly known as paid media marketing for search engines. SEM earns traffic by the process of purchasing ad space on search engines like Google, Bing, etc. to display their ads at the top of the search page for that specific keyword. With Google Adwords SEM, you can choose the location and many other factors to improve the efficiency of your paid advertising campaign. This is also known as Pay-Per-Click (PPC) advertising/marketing.

Social Media Marketing

SMM includes both organic & paid digital marketing strategies on all social media networks like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and more. Consumers engage and build a network with each other and your brand.  Posting appropriate content on your Social Media pages regularly builds a community of followers & helps in the expansion of your business immensely. Paid social media campaigns have also become a common needs for business owners.

Social Media Optimization

Social media optimization (SMO) techniques can help in increasing awareness about your product, brand, or event by using several social media groups and communities for publicity. RSS feeds, social news and bookmarking sites, social media pages, video creation, and blogging sites are used for SMO.

Multilingual Website-1

To survive the constant changing world it’s important to keep continuously evolving and keep upgrading. Any business must keep changing with the trend or the business might suffer the impact of stagnation. Especially the worldwide business who cater to the international markets too and have a strong international online presence. A lot of customers tend to check out the businesses online presence via website or Facebook or Instagram or any other social media profile. A multilingual website is a successful way to target an international audience in multiple markets around the world.

Digitization has changed businesses and the marketing strategies

That is why it is very important to evolve with the market conditions and challenges that come along with it. A multilingual website is the best way to communicate, engage and enlarge your target audience in the international market. It provides opportunities for you to open in new international markets and helps the international audience to know about your products and services and as it is in several languages the content that is to be informed is correctly portrayed and given to the customers.

Globalization has reduced the trade barriers and integrated the businesses in the global market, therefore, there are a lot of opportunities to make your way in the market by attracting your niche audience, communicating with the targeted audience and to resolve any business queries.

Translate and optimize your website to have an effective audience which belongs to your niche and is interested in your products and services. The multilingual website provides an edge over single language website as it provides the exact translation of what you need to provide to the client and not the words that are translated by a search engine. Sometimes the meaning of a sentence is different in English is very different in another language.

Why not use a multilingual optimized website to be a step ahead from your competitors?


Without content, the design of the website would just be a decoration and nothing more. The website design should be created according to the user, their understanding, their needs and the simplicity of finding the answers to their questions.

Many websites are very good in terms of their appearance, but the content of the website and the navigation is too complex for the user to understand and hence the drop rate for these kinds of websites are much higher. Websites should always enhance the user experience and not confuse them with too many instructions or complexities.

The right approach towards building a strong website design is to focus on user-friendly content, colours, themes, trends come and go, user experience. Content should always be the point of focus, whether it is a small blog or a significantly huge website. Focusing too much on current design trends, what is working for competitors and other design elements can have a negative impact and lose an actual website visitor.

The focus should mainly be on the users and how you can make their life simpler.

Define a desired flow for the website. Users should have a 3 or 5 click paths to find what they have come to your website searching. Be clear and precise with the words and content so that it is easier to understand, and visitors stay on your website for a longer period. Formulating content and then making a design or incorporating a theme is the appropriate way to have an ultimate experience.
Most website owners decide the theme and colours of the website, even before deciding what the website or blog would be for. It is more important to find a niche and frame the content around it and then, decide what website vibe you want your visitors to feel and test it with some know people before going live for the whole web.

Designing a strong home page that complements and highlights your website and its content is also very important.

The looks and functions of your website have a huge impact on a visitor’s experience, and whether a visitor becomes your customer or not; therefore, an effective website design should be a crucial part of the marketing strategy for any business that has an online presence. When you recognize and analyze how each aspect of your website design affects customer behavior and response, it can help you make improvements to enhance website performance and revenues.

Looks do matter! A visitor is going to judge you on how your webpage looks, make no mistake. You need a good web development agency to make and update your website based on the modern design trends; otherwise, it sends a message to the website audience that you’re not really concerned about the appearance. Today’s trend is neat, organized design – too much color, too many images, too much text – is all old school now’. Websites of the present are all about:

  • Responsive design to provide continuous browsing to your customers regardless of the device used by the visitor
  • Offeringparallax scrolling to have an engaging and exciting visual experience
  • Clear, up to date, crisp text that conveys your message concisely
  • Easy to read fonts
  • Responsive Images that provide a visual summary of the text below, and grab attention instantly
  • Multimedia elements that provide instant information without a bulky text

A knowledgeable web developer will recommend that you tell – who you are, why you’re in this business, what pushes you to grow, what your culture and values are, your social responsibilities, and so on. Also include pictures of your employees, the workplace, nobody likes engaging with an anonymous (without an identity) company; provide everything that will show the visitor the human side of your organization. You can also highlight customer ratings and results – it will help convey that you are a customer-centric company.

An experienced website design agency will design your website in such a way that it is very user friendly and visitors to your website can navigate easily in the least possible time. For this, your site navigation must be very intuitive yet simple. You can use either the breadcrumb method that is it adds the previous page of a visitor to the navigation bar when they click to a new page, letting them go back to that page whenever they choose to or drop-down menus that let a visitor hover over a menu title to see the categories or products, to ensure easy navigation on your site. If customers don’t find what they want quickly, they tend to abandon your site and never come back and go to another site which provides better navigation.

Quick load time is the first-rate rule of web development; if your website does not load in 2 to 5 seconds, there are high chances that the visitor will leave; patience and attention levels are pretty thin nowadays. A competent website development company will use proper and optimized code, avoid Flash, eliminate auto-play multimedia elements, optimize image sizes, and use white space to make sure that your website loads fast.

You need the conversion of website visitors to customers; but how that happens? Getting traffic onto your website was just the first task; engaging and impressing the visitors with your website were the next hurdles; the final and most important mission is to get them to buy.

The most important characteristics of website design that affect customer buying decisions are:
  • Color: Your website needs to have a decent color scheme. Highlight your CTA, or your selling scheme, using contrast color, so that visitors can see it easily and clearly. For example, if you’re using neutral shades throughout your website, make sure your buttons are dark or bright – grabbing the attention of the visitor.
  • Keep it Simple: Clean, simple website designs are best. There is no need for exaggerated graphics or complicated images.
  • Easy Checkout: Make it a one-click process if possible or use minimal steps. Get visitors to contact details which should include email for further offers and notifications, but don’t force to create an account; allow guest checkout but intimate the user that account creation helps in a speedy checkout.

There’s the demand generation team or brand team within the marketing department, who make sure customers and prospects are aware of the company and what it offers. There is the product marketing team, which emphasize on driving interest in the tool or category of items provided. On the other hand, there’s a customer care team — the group that ensures those who make a purchase have a good experience afterwards. And, recently, many companies ensure they also have a person or set of people to handle both social media and content marketing.

For many organizations, social marketing probably came first. As platforms like Facebook, LinkedIn, Twitter and Instagram became popular, organizations realized they had an opportunity to connect with their target audience through a new channel. This evolved from an option to a necessity once it became clear that customers were also actively talking about their experiences — good or bad — about the companies they dealt with on social media. Before long, social media teams were assigned to build up a brand’s following, take part in relevant conversations and, when necessary, hand questions or complaints off to their counterparts in the customer service team.

Content marketing, on the other hand, may have been something that initially grew out of the marketing communications team, which might have traditionally been focused on company-oriented materials such as brochures and sales collateral. As the rise of digital technologies allowed brands to effectively create and run their own media properties, many organizations realized they needed content marketing teams to develop assets — blog posts, infographics, e-books — that spoke more to their customers’ interests and needs versus just the things they sell. That way, when it comes time for a product launch, the market has already been primed to pay attention.

Not every company, particularly those in the small to medium-sized category, will have completely distinct social media and content marketing teams. And even in larger organizations, those running social and content marketing programs will often work hand-in-hand. That’s because there are several areas where the two forms of marketing have a natural alignment or can serve to make each more successful in achieving the objectives.

Let’s show how some examples of this dynamic duo are in action:

  1. Larger or more engaged audience

Even if brands have decided to pursue an “owned media” strategy, it won’t amount to much if the target audience doesn’t consume the content. Especially when they are first starting out with content marketing, companies might be hesitant to trigger any “unsubscribes” from their existing email database, or to drive people to their blog or resource centres entirely by paying for online ads. If the quality is truly there, the thinking goes, content marketing should attract at least some of its audience organically.

Promoting content marketing through social media is arguably the best (and cheapest) way to do that. After all, brands may not always feel they have a lot to post on various social media channels on a regular basis. If they have a number of good content marketing assets at their disposal, however, it’s not hard to fill up your social media calendar with a series of posts containing links to your best work.

  1. Full in-depth conversations

One of the major criticisms of social media is that the relative brevity of many posts only scratches the surface in terms of what a company might want to say to its audience. After all, if customers start overwhelming platforms like Twitter with complaints about a product or decision the firm has made, how do you offer a satisfying negation?

Content marketing resources have a discrete advantage here in which there are no official limits on the length of a blog post, e-book or video. That means companies can provide a walk-through on their latest strategy, an explanation for something controversial or even to make a public apology that will resonate. When the conversation on social media demands a company say something with substance, a link to the content marketing asset will take them to the kind of comprehensive answers they need.

  1. An ongoing idea process

One of the trickiest things about content marketing can be coming up with what to write, what to film, or talk about in a podcast. That’s because it’s not just a matter of touting the merits of your products and services, which works well in traditional advertising or other forms of marketing communications. Content marketing is about tapping into the water-cooler topics that fascinate or even frustrate your customers and prospects.

In that sense, social media provides real-time insight into what people are talking about at any given moment. Through social listening or just by interacting with your followers on a regular basis, you can pick up on the kinds of stories they want a company to tell them, or where your firm’s expertise could offer a unique point of view.

  1. Visual Ready

Many social media services, like Twitter and LinkedIn, started off mainly as text-driven platforms. Over time, however, we’ve seen not only the introduction of more “visual first” social media like Instagram but an evolution of existing services towards pictures and video elements.

Social media teams might not have had the budget or other resources to make a lot of this kind of content to support their posts in the past, but content marketing assets can often be repurposed to fill this need. This includes opportunities to divide an infographic into a thread of visual posts on Twitter or Instagram, for example. A video interview with the CEO could be edited into snippets that run on LinkedIn or even Facebook. There’s a lot of content marketing materials that are almost tailor-made to be showcased.

  1. Methods to Measure

There are lots of ways to evaluate the success of content marketing assets, like the number of leads it helps generate for the sales team. When they are distributed or amplified through social media, however, CMOs and their teams can also look at the metrics. This isn’t just a matter of tracking the click-through rate from a social post to an online visit, but also the number of comments a social post promoting a content marketing asset generated, how often it was reshared by your followers, the number of likes it got and so on.

Content marketing and social media are like the chocolate and peanut butter of a modern CMO strategy — two great things that can be even greater together.


Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.

Only Search Engine That Matters is Google

It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both.

Because Bing has a less complex search algorithm than Google, it’s easier to obtain a high ranking. If you’re in a competitive space, using this ability to your advantage can greatly improve your traffic. Although it’s a good idea to focus on Google searches, you shouldn’t forget about the other search engines.

Keywords and Links are the Only Things That Matter

Incorporating keywords and links into your content is a great step to improve your search rankings, but it’s hardly the only thing that matters. Google has a very complex search algorithm that takes quality and reliability into account. Therefore, if your site is stuffed with links and keywords but has little substance, it won’t rank well. Other factors such as mobile optimization are taken into account as well. If you want your site to rank well, it’s important to consider all factors.

Meta Tags Help Your Google Ranking

Unfortunately, a good meta tag will do nothing for your ranking on Google. In more recent years, Google has determined that these tags don’t affect the quality or reliability of a site. Because its spiders have become so advanced, Google can assess your entire site without needing a meta tag. However, a good meta tag is still an extremely important asset, as it is the main factor that determines whether a searcher clicks on your site.

SEO is a One-Shot Deal

Many people who are unfamiliar with SEO believe that you can set up good SEO and be done. This belief couldn’t be further from the truth. Good SEO practices involve constantly improving, adding, and updating content. SEO is a constant process that doesn’t end. Once you achieve a high ranking on Google, you must continue to update your site in order to maintain that ranking.

Being the Industry Leader Means High Search Rankings

Unfortunately, Google does not factor in whether you are an industry leader. Search rankings completely depend on the quality of your site and the optimization of key factors. If you are an industry leader with a bad website, your rankings on Google will not be high. Doing well in your field is important, but if your website’s quality doesn’t match the quality of your business, you won’t achieve high search engine rankings.


Having responsive websites is becoming more important than ever before. We live in a world of technology and mobile devices, which means that ignoring mobile screens is just not an option from a modern marketing perspective. To cater towards normal desktop computers and mobile devices, you need to be proactive. If you choose not to do so, you are negatively affecting your business by limiting your website and its usability. Companies that want to tailor to consumer needs, and keep up with their digital marketing strategy, will continue to adopt responsive websites. Currently, fifty percent of all local searches are performed over the mobile devices. Many mobile users report having difficulty interacting with regular webpages on their mobile device, and 44% complain that mobile navigation of a normal website can be difficult.

So, what is the difference between a mobile website and designed responsive websites?

A mobile-specific website features only part of the “regular” version of the website. Usually, a website optimized for mobile viewing is a simplified version that projects the main parts of the website to viewers. A responsive website is the same content and features as the normal website, but it is designed to match the viewers mobile device better.  It also influences stereotypically ignored SEO factors while making it easier for Google to evaluate a website for standard search rankings metrics. Instead of losing sight of the content, the page simply adjusts to match whatever size you are viewing it in. Responsive website design adapts to mobile devices accordingly and delivers seamless content to any viewers.

Responsive Design is both affordable and easy to maintain and it has several SEO benefits that traditional websites do not have. Here are some reasons why responsive web design’s marketing benefits are reason enough to make the switch.

Keeps your content consistent across several sites.

With a Responsive Web Design, you don’t have to worry about updating several versions of a website in order to keep the mobile, tablet and desktop versions consistent. Update one, update all. This increases the value of your site to visitors, and in turn, the search engines.

Compiles all inbound links to one location.

When a person searching on a mobile device plugs a URL into a mobile search engine, the desktop URL is often redirected to a mobile-specific URL. Inbound links (links to your domain) are seen as votes for your site by the search engines. The more inbound links your site has, the higher it will rank for various keywords related to said links. The problem, however, is that mobile sites receive hardly any of the “link juice” earned by these inbound links because they have different URLs (and are accessed through redirects), and it results in lower mobile rankings. Fortunately, a responsive website design site has the same URL across all devices, which ensures that mobile, tablet and desktop rankings are all on the up and up.

Responsive websites are prepared for the future. 

A huge benefit of responsive designed websites are that they are specifically coded for screen size, not device. No matter the screen size someone is viewing your website, it will still have the proper look and feel for that device. And, since technology is always changing, having a responsive website can be a beneficial asset for your company. As new devices, like TVs, computers, tablets, or mobile phones, emerge in the future, your responsive site will be able to adapt, and still retain it’s original design.


Eighty-six percent of companies are content with marketing with social tools, and out of that lot, only 41% use them for communicating and interacting with customers. With a systematic approach built on proper research and analysis, digital marketing ensures penetration among many people and targeting specific audiences for a product.

Here are some reasons why companies should take on digital marketing, ASAP:

  1. Cost- Effective: It is relatively cost effective than traditional offline promotion approaches. Besides, traditional offline approaches may go way beyond budget if companies do not properly use it while digital marketing you can set a budget and allocate a fixed amount.
  2. Coverage: Irrespective of demography, culture and language, digital marketing offers an efficient and wider public reach, which means that people sitting in any corner of the world can watch an advertisement for your products and services, if you wish that to happen.
  3. Audience Specific: It simplifies targeting a specific audience for range of products. For example, ads for youth products should be specifically for them and on the platforms, they are mostly to be on. Traditional marketing has the biggest limitation in targeting a specific audience and, digital marketing can easily change the game.
  4. Analysing and Monitoring: Companies can track and monitor the effect of their digital campaign with utmost ease. Businesses can know the customer response rates with only a minimal effort and research. Analysis and monitoring of outcome of campaigns helps companies in taking further critical decisions.
  5. Social Media Reimbursements: Digital Marketing facilitates publicizing your product or services using SMO (Social Media Optimization) techniques and provides benefits of promoting products through Social Platforms. Social media is a powerful stage for marketing, that enables any product to become a huge brand.
  6. More Eye-Catchy: It is more attractive than the traditional marketing. It can grab the attention of mass, if done correctly. It runs campaigns based on interests and habits of people using the platform to generate leads.
  7. Search engine Recognition: With proper implementation of white hat search engine optimization (SEO) strategies, digital marketing provides a facility to get higher rankings in the search engines that eventually would build the brand and increases sales figures. A survey reveals that people rely mostly on the websites that are on the first page of any search engine results page.
  8. Control in your Hands: Companies oversee their digital project and campaigns. From the very first step, companies get the control over the tools to find whether the campaign is in the right direction or if not, it can be changed effectively. You have very less control over physical offline marketing as compared to digital marketing.
  9. Competitive Advantage: You get to have an edge over competitors who have not yet applied any digital strategy for their business. Furthermore, one can contemplate rerun of marketing campaign or tweak it according to the analysis, in order to leverage the benefits of the latest marketing trend.

As digital marketing continues to grow, businesses are shifting their focus from implementation to optimization. With more messages sent across multiple platforms, your content needs to stand out and earn attention, even in paid media. Updating your content doesn’t just mean regularly posting on social media platforms or your website but ensuring that your content is ranking for prospective customers to find you. Google ranks content according to how it relates to what users want, so your content should identify key features of what your customers are looking for. If you’re looking to learn better ways to update your content, we’ve put together some important tips for doing so.

Identify User Goals 

Whether it be your business social media pages or website, it’s important to understand the inherent goal of visitors to your site, what they want to achieve, and then cater to that goal/aspiration in your content. Instead of just throwing keywords into a post, figure out what users are trying to accomplish, and then give them the answer. This could be in the form of a blog, an informative video, or any form of content you know your users respond to best.

Communicating Through Images 

Using videos or photos that complements or extends the communication of the content posted usually gets a better response. Images that contain meaning that matches what the user is trying to accomplish will strengthen the rankings of what your page is all about. The context should illustrate how a given goal is accomplished or reflects the outcome a user is looking for.

So, if the user expects to achieve something specific from using your product or service, then the image should communicate how to achieve that result such as a step by step graphic or how-to video.

Stay on Topic 

It’s important not to stray far from the intended topic as you want the focus to drive users to follow you all the way to a Call to Action (CTA) or an affiliate link. You also want to stay on topic as being focused and concise helps the search engine understand what your page is all about so it reaches the intended users.

Repurpose Your Best Content

When you find something that works, capitalize on it. If you’re struggling to make something creative, look back on what’s worked best for you. Take your best performing blog and turn it into a video or infographic, or your best performing topic and find new ways to make it relevant to your audience. Updating and republishing your material website gives you another chance to help people discover it, too. If you had a great piece of content but didn’t get the best response, it’s possible not enough people saw it. Updating your content isn’t always about coming up with new ideas, so if something worked well for you in the past, find a way to repurpose it.

Write up, images or videos diminishes in value over time, which is why updating your old content has many benefits. Being a little more creative and knowing your audience can result in better search rankings, more traffic, social shares, and new customers discovering you.


One of the biggest fortes of WordPress is its adaptable behaviour. The WP platform makes sure that it considers users’ requirements as well as the modern technological developments. One such emerging technology that is impacting the CMS in a big way is Artificial Intelligence (AI). Many people are oblivious that AI is transforming WordPress in multiple ways. It’s helping website holders enhance the user experience of their interfaces by providing improved service. The technology is also helping webmasters in dealing with their entities more efficiently. Your WordPress site possibly comes with a lot of daily maintenance, and human help isn’t always a possibility. Using Artificial Intelligence, to take care of some tasks that your site requires can free up your time to attend to more pressing concerns and improve your users’ experience as well.

  1. Offering Custom-made Suggestions to Visitors

For a long time, it was thought that only elite websites with significant capitals at their disposal could offer personalized recommendations to their users. Now, even if you are a small website owner, you just introduce the feature on your interface. The functionality can be cohesive simply by installing an appropriate plugin. There are plugins with machine learning capabilities that learn by themselves to know how people interact with your website. They then use this knowledge to offer personalized products to visitors. This enhances the user experience of the website and encourages people to spend more time on your website by going through the content they are attracted to.

  1. Enabling Improved Customer Service

The most common example of machine learning and Artificial Intelligence you can witness is the chatbot. Almost every website has installed one chatbot or plugin to answer queries by visitors. There are numerous virtual assistant plugins available to the WordPress users that assist them in implementing the live chat feature on their websites. These bots interact with your audience to learn about their behaviour and pattern. This drill helps them to get a better understanding of diverse clients. As the assistants learn over a period, they perform even better than before, and satisfies customers with your service.

  1. Ensuring Enhanced Website Security

Website security is major aspect where machine learning along with artificial intelligence has made a great impression. There are some powerful security plugins with advanced malware detection and other shielding features that use these technologies to ensure better and enhanced level of protection of your interface. These tools recognize patterns in comments and other user interactions to detect and differentiate spam and other threats to block them on your website. They also automatically update their databases to list if there are any newly identified threats. This means that a website is protected efficiently against all kinds of threats.

  1. Assisting Content For Your Website

Content curation is an area where AI is renovating WordPress meaningfully. Instead of finding relevant notes yourself, you can install plugins with machine learning capabilities. There are plugins that get trained by processing visitors’ feedback on the existing content. They then use this data to find related material from other sources. This ensures that the content will resonate with your audience. This means that these advanced tools will help in boosting user engagement on your website.

  1. Improving Website Search Functionality

Ever wondered how Google gives you the exact suggestion even before you have not typed the full search words? Well, the world’s number one search engine uses machine learning to provide a better search experience to its users. The same concept is now available to the WordPress users. There are many plugins that include the autocomplete search feature on website. If people even type incorrect terms, they will be given the similar or correct suggestions.

  1. Providing an Improved E-commerce Experience

WooCommerce is one of the most popular e-commerce solutions in the WordPress world. AI is helping online store owners provide a better and improved shopping experience to their customers. They can use machine learning to offer better product recommendations and include chatbots to give improved customer service. The technology is also helping e-store owners detect fake reviews and spam comments. Machine learning is also used to get a better insight into their clients’ behaviour and search or purchase patterns.

These are the prominent ways in which AI is transforming WordPress websites. The innovative and modern technology is helping website owners offer a better user experience to their visitors and improve the performance and engagement of their websites.