If you don’t have an online presence in this era you are ought to let behind and your business or services will suffer. Everyone is going digital nowadays, there are thousands and thousands of websites on the internet. Therefore, it’s important to have a website that it is up-to-date, user-friendly, responsive, and visually alluring to the customers.
Even if your website very SEO friendly, and ranks high in the search results of search engines; but once a visitor lands on your site, you need to allure them to stay long enough to relate with your business, and engage and try to convert them into a customer. A visual attractiveness of the site come to the rescue and is very important. A good website development company will help in creating such a site to attract your target audience.
Be Minimalist: Less is More
Visitors get put off when they land on a home page that is chaotic, disorganized and full of text and graphics. The golden rule of current websites is minimalism. Neat, sharp pages with plenty of white space, with brief text blocks and attention-grabbing graphics and ability to convey your message to the user. The content should be short and crisp, and well-written that should appeal to your ideal customer. Make sure that you explain what exactly to want to your web development company.
Explore the Power of Multimedia
Pictures, sliders, videos, and graphics, multimedia is quite effective in a website, as this attracts attention directly of your users. Ensure use of good high quality, professional photographs, and try avoiding stock images or generic images. Without compromising on the ‘minimalist’ principle, you can sensibly use multimedia elements to give better visual appeal to your website. DIY Videos or troubleshooting a product or any issue helps to attract the customers. Include animated call-to-action buttons.
Your website needs to be easy to use for tech beginners; the navigation should be effortless, clear and simple, and users should be able to find what they want without many difficulties. You should not compromise on the functionality and usability of your website while making it visually attractive. Do not overwhelm, confuse and frustrate the user with the complications, you may lose a potential costumer. Make sure to have “under maintenance” message while enhancing the site and fix broken links, so that users don’t get a ‘404 Page Not Found’ message when they click on some under maintenance link.
Consistency is Crucial
Drastic changes can hamper the re-occurrence of your users, colors, fonts, graphics and other visual elements that repeat on the website should all be consistent; there needs to be a uniform and familiar color scheme and fonts. Maintaining this visual consistency is crucial for conveying the organization’s ethics apart from strengthening the business identity. Maintaining the identity of your website is also very crucial.
Integrate Social Media Networking
It would be a terrible mistake if you do not include social media platforms on your site. Apart from making your site attractive to user, social media networking also adds an element of trust. Always link your social media accounts to your page, so that your visitors can share your content to their social media accounts. Display ‘Follow us on Facebook/Twitter/Instagram’ and link those to your accounts on those particular platforms.