Successful online presence is an important part of a successful business because there are many individuals looking for businesses using the internet. Professional website is needed to target audience to easily find your business and one that convinces visitors to follow the call to action. As a business owner, you must ensure mistakes are avoided when creating a business website to succeed which will eventually be shown in sales.
Most people just create websites so that their businesses can enter just to show their online presence. But there is a lot of work that goes into creating a business website and has crucial part to play in marketing your business. A bad website is worse than not having a website at all, because a website abandoned will hurt the reputation of your business more than not having one. Let us look at the common mistakes and their solutions that will help you to make better decisions.
Making A Business Website That Is Not Mobile Responsive
According to stats, there are more mobile phone users accessing the internet than those using desktops and laptops as it is more convenient and easily accessible option. Therefore, every website should be created keeping in mind the responsiveness for mobile users. Despite these stats, there are still many business websites that are not mobile-friendly and may suffer loss as they are not tapping the potential mobile phones customers.
The best way to solve this problem is to move with technology. You do not need to have a separate website you just need the website to be responsive web design so that your website content is visible on different screen sizes without compromising on user experience. A person using a desktop screen will be able to view the website the same way as a mobile phone user will. The only alteration is that the content will be attuned according to the size of the screen. This means that everyone will be taken care of regardless of which screen they are using, and the engagement rate does not drop.
Creating Vague Content
Talking about vague content, we are referring to a website with limited and not to the point and specific content. Listing all the services but expanding them by having a page for each service should be the practice for content. Hiding your services on the general services page limits the specific keyword content that search engines look for. A page for every different service will also help visitors read content for the exact service they are looking for. Consider asking questions what the customers would want to know about the product or service, if you have no idea what to write as specific content. Create content on the point between 500 and 1000 words for every page to have good impact on visitors.
Poor Page Optimization
Optimization of the pages as you create the website is very essential part and it should not be forgotten or ignored, the basic optimization is not that technical. The best-ranking sites include basics about the industry and location and the importance of this element of optimization. Always make sure you are including the focus keywords properly in the pages, include internal links and you will love the results small changes gives. When your pages are optimized, they have better chances of being ranked higher on search engine result pages which gives the business more exposure.
Poor Loading Speed
Users are looking for websites that load fast and if not, they will leave your site and visit another site and may never come back. Speed is very important especially when you have an e-commerce business website. Most users will not wait for a slow website while there are many other sites that can load faster. Another important purpose is the fact that Google also considers the load speed element in the ranking your website. Optimize your website’s code to make the site efficient, use SSD hosting that are hundreds of times faster than the conventional spinning disks, and reduce use of unnecessary media that might be slowing your website down. Make sure your website is simple and optimized yet attractive enough to keep the visitor long enough to convert them to buyers.
Lack of Content Strategy
One of the best ways to keep the website renewed is having a blog section, this section should be updated with content often. People will not come only to your website to look at the service pages because they will not change much. In the blog section, you can share your industry’s news or your knowledge on certain relatable topics. Having a content strategy, will make sure that when a user visits the website again, they find the new piece of content they might be interested in. Also, this is a good way to stay relevant in search engines searches. Always think about what your audience is interested in and keep the relatable content over 500 words and 1000 if possible and the images optimized.
Your digital marketing is an important part of your business and your website is your representation in the online world. It is important that you avoid these mistakes when creating a business website for a successful site and growth in your business.