WordPress

Responsive_websites

Having responsive websites is becoming more important than ever before. We live in a world of technology and mobile devices, which means that ignoring mobile screens is just not an option from a modern marketing perspective. To cater towards normal desktop computers and mobile devices, you need to be proactive. If you choose not to do so, you are negatively affecting your business by limiting your website and its usability. Companies that want to tailor to consumer needs, and keep up with their digital marketing strategy, will continue to adopt responsive websites. Currently, fifty percent of all local searches are performed over the mobile devices. Many mobile users report having difficulty interacting with regular webpages on their mobile device, and 44% complain that mobile navigation of a normal website can be difficult.

So, what is the difference between a mobile website and designed responsive websites?

A mobile-specific website features only part of the “regular” version of the website. Usually, a website optimized for mobile viewing is a simplified version that projects the main parts of the website to viewers. A responsive website is the same content and features as the normal website, but it is designed to match the viewers mobile device better.  It also influences stereotypically ignored SEO factors while making it easier for Google to evaluate a website for standard search rankings metrics. Instead of losing sight of the content, the page simply adjusts to match whatever size you are viewing it in. Responsive website design adapts to mobile devices accordingly and delivers seamless content to any viewers.

Responsive Design is both affordable and easy to maintain and it has several SEO benefits that traditional websites do not have. Here are some reasons why responsive web design’s marketing benefits are reason enough to make the switch.

Keeps your content consistent across several sites.

With a Responsive Web Design, you don’t have to worry about updating several versions of a website in order to keep the mobile, tablet and desktop versions consistent. Update one, update all. This increases the value of your site to visitors, and in turn, the search engines.

Compiles all inbound links to one location.

When a person searching on a mobile device plugs a URL into a mobile search engine, the desktop URL is often redirected to a mobile-specific URL. Inbound links (links to your domain) are seen as votes for your site by the search engines. The more inbound links your site has, the higher it will rank for various keywords related to said links. The problem, however, is that mobile sites receive hardly any of the “link juice” earned by these inbound links because they have different URLs (and are accessed through redirects), and it results in lower mobile rankings. Fortunately, a responsive website design site has the same URL across all devices, which ensures that mobile, tablet and desktop rankings are all on the up and up.

Responsive websites are prepared for the future. 

A huge benefit of responsive designed websites are that they are specifically coded for screen size, not device. No matter the screen size someone is viewing your website, it will still have the proper look and feel for that device. And, since technology is always changing, having a responsive website can be a beneficial asset for your company. As new devices, like TVs, computers, tablets, or mobile phones, emerge in the future, your responsive site will be able to adapt, and still retain it’s original design.

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Artificial-Intelligence

One of the biggest fortes of WordPress is its adaptable behaviour. The WP platform makes sure that it considers users’ requirements as well as the modern technological developments. One such emerging technology that is impacting the CMS in a big way is Artificial Intelligence (AI). Many people are oblivious that AI is transforming WordPress in multiple ways. It’s helping website holders enhance the user experience of their interfaces by providing improved service. The technology is also helping webmasters in dealing with their entities more efficiently. Your WordPress site possibly comes with a lot of daily maintenance, and human help isn’t always a possibility. Using Artificial Intelligence, to take care of some tasks that your site requires can free up your time to attend to more pressing concerns and improve your users’ experience as well.

  1. Offering Custom-made Suggestions to Visitors

For a long time, it was thought that only elite websites with significant capitals at their disposal could offer personalized recommendations to their users. Now, even if you are a small website owner, you just introduce the feature on your interface. The functionality can be cohesive simply by installing an appropriate plugin. There are plugins with machine learning capabilities that learn by themselves to know how people interact with your website. They then use this knowledge to offer personalized products to visitors. This enhances the user experience of the website and encourages people to spend more time on your website by going through the content they are attracted to.

  1. Enabling Improved Customer Service

The most common example of machine learning and Artificial Intelligence you can witness is the chatbot. Almost every website has installed one chatbot or plugin to answer queries by visitors. There are numerous virtual assistant plugins available to the WordPress users that assist them in implementing the live chat feature on their websites. These bots interact with your audience to learn about their behaviour and pattern. This drill helps them to get a better understanding of diverse clients. As the assistants learn over a period, they perform even better than before, and satisfies customers with your service.

  1. Ensuring Enhanced Website Security

Website security is major aspect where machine learning along with artificial intelligence has made a great impression. There are some powerful security plugins with advanced malware detection and other shielding features that use these technologies to ensure better and enhanced level of protection of your interface. These tools recognize patterns in comments and other user interactions to detect and differentiate spam and other threats to block them on your website. They also automatically update their databases to list if there are any newly identified threats. This means that a website is protected efficiently against all kinds of threats.

  1. Assisting Content For Your Website

Content curation is an area where AI is renovating WordPress meaningfully. Instead of finding relevant notes yourself, you can install plugins with machine learning capabilities. There are plugins that get trained by processing visitors’ feedback on the existing content. They then use this data to find related material from other sources. This ensures that the content will resonate with your audience. This means that these advanced tools will help in boosting user engagement on your website.

  1. Improving Website Search Functionality

Ever wondered how Google gives you the exact suggestion even before you have not typed the full search words? Well, the world’s number one search engine uses machine learning to provide a better search experience to its users. The same concept is now available to the WordPress users. There are many plugins that include the autocomplete search feature on website. If people even type incorrect terms, they will be given the similar or correct suggestions.

  1. Providing an Improved E-commerce Experience

WooCommerce is one of the most popular e-commerce solutions in the WordPress world. AI is helping online store owners provide a better and improved shopping experience to their customers. They can use machine learning to offer better product recommendations and include chatbots to give improved customer service. The technology is also helping e-store owners detect fake reviews and spam comments. Machine learning is also used to get a better insight into their clients’ behaviour and search or purchase patterns.

These are the prominent ways in which AI is transforming WordPress websites. The innovative and modern technology is helping website owners offer a better user experience to their visitors and improve the performance and engagement of their websites.

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wordpress-optimization

WordPress is one of the most popular website development CMS platforms available. More often, it is the first choice for website owners and developers, owing to the fact that it is easy to use, stable, and offers a ton of plugins and themes to make your website look and work, exactly the way you imagine it be it personal or professional. WordPress commands about 31% of the CMS market share. With such a huge market captured, it is easy to envision that there are a ton of WordPress websites and more who are planning to use WordPress as CMS for their upcoming websites. It is extremely vital to have a good understanding of what WordPress Optimization is.

WordPress optimization is the process of enhancing, tweaking and customizing the WordPress set up in order to improve performance, make it load faster and more easily discoverable for. It consists of many things, that includes, having the right specifications, updating WordPress time to time, optimizing databases, managing plugins, etc. All of which are geared to make an efficient WordPress website. Let’s get into the specifications of WordPress management and see what it involves.

  1. Having the apt system specifications:

    To run WordPress smoothly it requires specific requirements in terms of hardware and utilities. For WordPress, you need the following:

  • PHP version 7.2 or greater
  • At least MySQL version 5.6 OR MariaDB version 10.0
  • HTTPS support: The first thing you need to do is ensure your server has these specifications. A simpler alternative would be to opt for WordPress Hosting as it already takes care of the system requirements and specifications. Not running WordPress on its ideal conditions has the threat of making your website slow. Website may also experience crashing time to time, if the specifications are not favourable.
  1. Always keeping WordPress and Plugins in use Up to Date:

    The worst mistake you could do to your WordPress website is to use an outdated version of WordPress. It affects the performance of the website negatively and help in breach of the security of your website. Keep your plugins and themes updated to ensure that website works to its full potential and there are no compatibility issues. Also, it is recommended to only keep the plugins that you use and delete the ones that are not in use, to keep overall WordPress ecosystem a lot lighter and faster.

  2. Optimize WP-Database:

    The WP Database holds everything that is valued to your website. This includes all the website pages, posts, forms, form entries, plugin settings, theme settings, etc. As your website keeps getting better and bigger, more and more data is stored in the WP Database. Over the period, the WP Database may become heavy and sluggish which affects the overall speed of the website. There are ways to manually to periodically optimize WP Database and there are also quite a few plugins available that can help like, WPOptimize, Advanced Database Cleaner and WP DMManager which have recognized to work in the past for better results.

  3. Optimizing Speed:

    Speed is important for a positive user experience. Moreover, a fast and reliable website helps with organic search visibility. To know where you stand on the speed front, use tools like Lighthouse and Google PageSpeed Insights. These tools will not only help you understand where you stand in terms of website speed but also provide a clear plan of action to improve it. Some basic things that you should take care of are:

  • Enabling Gzip on the server
  • Ensure compression and optimization of images and videos
  • Utilize sprites to deliver images more efficiently and try to make the best of server-side and browser caching. There are also certain efficient WordPress plugins that can help you improve the speed of the website.
  1. Security:

    No website owner wants to go through the painful process of recuperating from a website breach or data loss. There are ways to optimize the security of your WordPress website, ensure your WordPress is updated, and that you have SSL setup on your website. Moreover, ensure that the directories such as WP-Content and WP-Upload do not allow any PHP code to be run on them. Furthermore, it would be a good idea to have 3rd party sophisticated tools to ramp up the security.

These 5 steps should be the initial points of WordPress optimization and you can evolve over time once you get into the groove. Hope this helps you to understand what WordPress Optimization is and how to go about it.

 

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web-hosting

Before you start evaluating features of different hosting companies, you need to give yourself answers to several questions in order to understand what are your exact needs as WordPress website owners and hence save money.

  • Will your website have plenty of pages or just a few?
  • How many visitors do you expect to come to your website in the near future?
  • How much storage space will your files need at the moment and how much you might need in the near future?
  • Will your WP website or blog have scripts, apps, or any downloadable material, that is, will it require a greater processing speed?
  • What kind of technical assistance you might need?
  • How much money can you want to spend?

Nearly all hosting companies provide their services for WordPress websites because of their popularity in the previous years and ease of installation in a few clicks. Check what you need to check immediately is if a certain company supports PHP version 7.0 or higher as well as the MySQL database. Anything less than these standards will give you a lot of headaches and possible website crashes. Now, this is what you should consider when you choose a hosting company for your WordPress website.

Types of WordPress Hosting

Most hosting companies fulfill basic demands to host WordPress websites, let’s mention types of hosting services for WordPress.

Free Hosting

It is easily available and usually provided by a reseller, who acts as a middle-man. Using free hosting always has the effects of ads popping up without permission and sudden service and assistance shutdown that lead to losing a provider. But, the WordPress.com platform offers free hosting that won’t just disappear and allows you to create a sub-domain in a jiffy.

Shared Hosting

It is the most popular hosting type for WordPress websites. In this case, one server is shared with several websites. Shared hosting packages have better WordPress tools, easy to use cPanel, and good tech support at your disposal. Shared hosting doesn’t come with unlimited storage space.

VPN

A virtual private server is one server that is split into several individuals so that each of its users has the privacy of their own server. You can choose which components to use so that the VPN is good for bloggers with a significant number of visitors.

Dedicated Hosting

It’s intended to be used by one user only, which means you will have your own server on some location. It’s recommended for websites with heavy traffic and it would avoid the website from crashing. Dedicated hosting brings extreme stability and security to the website.

MySQL Hosting

This hosting can be incorporated in nearly each one of the above-listed types. This hosting provides the MySQL database management system through which the relational databases of a website are managed. It is open-source software whose source code can be changed to suit individuals’ particular needs. When choosing MySQL hosting provider, you need to pay attention to various features that are offered to keep your website active. That’s because doing serious development on top of MySQL, which goes beyond using local MySQL server, requires a remote dedicated MySQL server to access it all the time.

There are two more types of WordPress hosting and they are intended for users with no technical knowledge whatsoever: Managed Hosting and Cloud Hosting.

For a hassle-free experience, you may contact us.

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stopping-comment-spamming

No matter what type of site you’ve created with WordPress, allowing users to add their opinion to your posts is a smart move for dynamic engagement. Unfortunately, opening up your comments section on posts means you may receive several spamming messages.

To keep your website optimized and reliable, curtailing spam is a must. WordPress has various tools available for cutting down on the number of low-quality or cheap comments on your site.

An Introduction to Comment Spamming

Comment spam comes in (more or less) three instances:

  • Low-quality links from untrustworthy sites.
  • Self-promotional content from real users.
  • Posts those aren’t adding values.

Why Preventing Spam Is fundamental to Your WordPress Site

Now that you know what spam seems like, it’s essential to understand how it affects your site. A large number of people love to see lots of comments on their posts, so it may be hard to realize why you would want to get rid of them.

Google looks at the links that are posted on your site and reviews the quality of them when deciding how to rank your content. It can lower your Search Engine Optimization (SEO) that is the primary reason.

Those low-quality links, spammers are leaving could result in reduced visibility – and therefore traffic – for your content. Even well-meaning visitors could negatively impact your page views by adding their websites’ addresses.

Low-quality links lower your trustworthiness with users. If a visitor comes to your website and clicks on a link in your comments section and ends up on a sketchy website, it may influence their opinion negatively of your content.

To shield your site’s rankings and reputation, keeping spam to the least amount is a must. Fortunately, WordPress has quite a few tools that make it easy.

How to Prevent Spamming on Your WordPress Site

WordPress is no stranger to spamming on the blog posts. As an outcome, there are many settings and tools available to facilitate you prevent it and guard your site’s credibility.

  1. Filter Comments Using WordPress’ Functionality

The first option you may want to think about is filtering and approving your site’s comments using WordPress’ native functionality.

  1. Apply a Plugin to clean up Spam Automatically

Instead of manually moderating comments and approving them, you can set up a plugin to prevent spam from being posted in the first place and to refine the comments that should get through your set boundaries.

  1. Limit Commenting Permissions

As a last option, you might want to consider restricting commenting completely on your site. Comments and discussions can be a valuable way to increase engagement on your site, but it’s best to avoid this if you don’t want to be spammed.

Spam may seem not important, but in reality, it’s hampering the growth of your site. Even a few of the low-quality comments could damage your site’s reputation and makes it difficult to rank well on Google.

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WordPress-tips-website

It might sound easy, but it takes a lot of effort! WordPress is easy to use, it’s difficult to master. New plugins and updates on SEO constantly change the game. If you want to find success with your WordPress site, you’ll have to stay up to date. So, let’s look into the details of each one of these essential WordPress tips and see what you need to do.

  1. Organize the WordPress Media Library

By default, WordPress organizes your library according to the upload date. Over time, you will fill your library with countless month-based folders. While this may not bother you at first, you will eventually have difficulty navigating your library for old content.

Make it easy to find what’s in your library

Since you can search your library by keyword, there is no reason to organize your library into numerous parts. It’s far more resourceful to keep your content all in one place so long as you know the relevant keywords. Disable the default media library organization setting, by navigating to your WP Settings and Media tab and unchecking the Organize My Uploads option. It is one of the best WordPress tips.

  1. Control the File Size

Bulky images on any page can add to the time it takes to load. Detailed images both professional and captivating have massive file sizes.

One detailed image is sufficient to impact your website’s performance in a bad way. The secret is to compress these images before publishing them on your blog post. Your website’s loading time can impact your overall search engine optimization.

  1. Pull the Plug(ins)

Every WordPress website should take advantage of plugins. Plugins seem amazing, and they sure are!!! Plugins offer additional functionality that may not be available in the default WordPress Suite.

But plugins do come with a few problems. First of all, they can slow down your website just like images with massive file sizes. Getting too many plugins is a bad idea, especially when they are unnecessary. Only use essential plug-ins, as more plugins may cause a serious issue of security vulnerabilities, it only takes one malicious plug-in or security flaw to open you up to a serious breach.

under-maintenance

  1. Turn-On Maintenance Mode

Sometimes you might have to make significant changes to your WordPress site. Maybe you are trying out new themes or playing with potential plug-ins. Whatever the case may be, your WordPress site will be down until you are done mucking around.

Keep your visitors in the loop, by taking advantage of WordPress maintenance mode. This will direct viewers to a static informative page. The estimated downtime or emergency contact information can be included.

Technically, maintenance mode is a built-in feature in WP. However, it can be difficult to use unless you are an experienced user. Using a maintenance mode plugin is suggested to keep things simple.

  1. Put Keywords in Images

If you’re into WordPress blogging, you should know that images are not just eye-candy in blogs. They are a chance to improve your blog’s SEO.  You can infuse relevant keywords (title tags) into images, and search engines will value them. Make sure the alternate tag exactly describes the image that you’re showing. Search engines value title tags highly, so this practice can be a game-changer for blog traffic and engagement.

  1. Get Analytical

Google Analytics gives you a remarkable amount of data that can inform your future SEO strategies blog content or targeted outreach. Google Analytics is completely free. You can discover the bounce rate of every page on your domain and pinpoint traffic origins. By incorporating Google Analytics now, you will have plenty of data to harness

google-analytics

  1. Tweak your Permalinks

Permalinks are powerful. But what is a permalink? A permalink is a link that leads to a specific page on your website. Eliminate avoidable words, and make clever use of keywords in your description.

Maybe you wrote an article about the top 10 SEO tips. The permalink might look like the-top-ten-tips-for-SEO-beginners. Well, search engines do not like complex words. It is advised that we simplify it to something like top-ten-SEO-tips. This might seem like a small change, but it contains better keywords and less hindrance.

  1. Don’t forget the footer

Do not ever underestimate the power of the footer by thinking that no one will scroll that far. They do. Many WordPress users forget about the footer, and you should not be one of them. As footer offers quite many advantages, you can put a message, a link to some important piece of information you would like users to read, or simply some information about yourself. Many premium themes nowadays give you the chance to expand the footer into a full-fledged section where you can place a short bio, an opt-in to your email list, and more. People scroll down to the footer to see who the creator of the site is, so give them what they’re looking for and continue to engage them in this important space. Do not miss this opportunity to surprise them!

If you want to take your WordPress website to the next level, these WordPress tips are simple changes that can dramatically improve your site’s SEO and engagement.

In short, these WordPress tips can boost your site, no matter what type of website you run.

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WordPress-Development

Whether you are a beginner looking to create and build a free website or someone looking to switch to a paid WordPress website, these are some points that make WordPress ideal for a spectrum of creators.

1. Free Customizable Software

The best part about WordPress as a CMS is that it is free open-source customizable software that you can install and use for creating your blog or website without having to know any sort of code or programming language. Even non-technical people can easily create a website very quickly. WordPress is a content management system (CMS) written in PHP.

2. Most Hosting Companies Provide One-Click Installation

Once you have purchased your domain name, most hosting companies like Bluehost nowadays provide a one-click WordPress installation option which makes it easy and convenient to quickly launch your website even for a person with no coding knowledge.

3. Flexibility

Whether you are creating just a blog or an eCommerce website it has the capability, flexibility, and functionality to meet most requirements. It can be used for creating a variety of websites such as business, portfolio, affiliate marketing, photography, Q&A and more.

4. User-Friendly and Compatible

You don’t need to have a website designing knowledge or be tech-savvy. To a large extent, people using WordPress generally don’t have experience in programming but can create and design their website comfortably using the software. The learning curve is minimal. It is simply a menu-driven software that you can use to create and customize your blog without coding although a bit of HTML, CSS and PHP knowledge is good to have for better customizing (but not required). Plugins and themes can be installed and activated with ease to add new functionality.

WordPress websites are responsive and compatible with most devices. WordPress comes with several plugins to add new features to your websites without having to create complex codes. Also, it supports all types of audio and video files. WordPress provides seamless integration with most popular networks like Facebook, Google+, Twitter or LinkedIn making it easy for you to let your community know about your new content.

wordpress-compatibility

5. Huge Inventory of Website Themes for You to Choose

WordPress has several types of themes (free and paid) available for all types of websites whether it is a blog, business or an eCommerce website. So, you can easily modify and change header options, colors, add a logo, change the size of pages, add tag clouds and more by choosing the right one. You can install it without any coding knowledge to suit your requirements.

6. Easily Add Word press’s Plugins for Additional Functionality

Once again you don’t need to be tech-savvy to customize your website instead WordPress provides you thousands of creative plugins that you can use to change the way your site functions. Some useful ones are: site backup, creating a contact form, perform SEO for your site and many more.
But make sure you install only required plugins so that you don’t slow down your site with unnecessary plugins (remove unused and deactivated plugins) and keep them updated at all times.

7. SEO Friendly

It allows you to use powerful SEO plugins to optimize your website for search engines. Site speed is another important SEO factor. WordPress supports several speed optimization plugins to help you take care of any speed related issues. Most WordPress themes are SEO friendly and optimized for speed.
To boost your SEO, it allows you to either publish your content with the generated permalink or customize it based on your content, this is a crucial factor in determining how well search engines understand your content. The most common Plugin is YoastSEO.

8. Safe and Secure

While not all content management systems are 100% safe and secure. WordPress with more than 50 experts including security researchers are working together to keep WordPress as safe and secure as possible provided, you regularly update the software and all your themes and plugins and keep your systems free from viruses. This can make your site difficult to hack.

Community-forums

9. WordPress Support Community

Being an open-source application it is being used to create all types of websites, creating a huge community that acts as a support system for WordPress users. It has plenty of help in the form of tutorials, blogs, forums and more to help you out when needed. WordPress can help you have a single website that can be translated into many other languages that your target audience may be comfortable with. WordPress makes it possible for you to talk in your user’s language.

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wordpress-theme-outsourcing

When developing a custom WordPress theme for your business website is involved, the most common problem you face is whether you should do it on your own (in case you’re an expert WordPress developer) or simply go completely outsourcing. Isn’t it?

Keeping work in-house seems at first, easy and cost-effective but, if you have ever tried your hands at coding a web page; it eventually ends up in an extremely stressful, mind-boggling and grueling experience. List of reasons to outsource:

  • Time Constraint
  • Utilization of your time on more valuable things
  • No knowledge of Developing a site

If you’re thinking about how outsourcing is better, check out the following reasons stating the perks of outsourcing WordPress theme development to a reputable agency.

Expert in WordPress Theme Knowledge:

Developing a custom WordPress theme requires thorough technical knowledge and coding experience. An offshore WordPress development agency is able to easily do everything to incorporate a special custom functionality to your WordPress theme that your in-house developers sometimes may not be capable of doing.

Quality Assurance:

Working with a reputable WordPress development agency, you can be assured about the quality and reliability of the code as their developers always keep themselves up to date with what’s new and happening in the world of WordPress in order to stay employed, as WordPress itself gets 2-3 updates a year.

Saving up on Finances:

Outsourcing your project to a WordPress development firm simply means neither you have to hire experienced staff and administer human resources nor you’ll be required to purchase expensive hardware and software which saves a lot of money and takes a lot of burden off your shoulders financially.

Time Efficiency:

Time is money in any business, Outsourcing your WordPress theme development project saves you a lot of time and your WordPress theme are developed in the shortest possible time period.

Maintenance and Support:

Building a WordPress site is an ongoing process that requires regular inspection and maintenance in order to keep up with the latest updates and coding standards. A WordPress Development Company is able to quickly mix up or expand the team as it works according to the project.

Access to Other Valuable Services:

Many companies also offer SEO, branding and marketing services to their clients along with WordPress development at a very economical price which helps in maintaining a competitive edge in the digital world.

business

Focusing on Other Important Things:

By delegating your WordPress theme development task to an external agency, you can focus on what matters most. Outsourcing frees up your time, energy and money for other business-related responsibilities. This helps your business to grow and expand quickly and be efficient in the long-run.

Depending on the type of WordPress development service that you need from the development agency, and the intricacy of your website, you know best whether it makes sense to outsource the work or not.

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