The website is the primary impression future customers have of your business. It also presents the perfect chance to demonstrate trustworthiness. Indeed, anyone can build a website and publish the content. To achieve a loyal following and convert visitors into repeat customers, you’ll need to establish and display credibility as well.
Building trust with your following audience is integral because once you have trust, you’ll increase the chances of engagement with your brand. Whatever your marketing intentions are, whether it’s getting visitors to sign up to an email subscription list, increasing sales, or growing readership, achieving the set goals start with demonstrating trustworthiness.
There are several factors that may influence credibility, including the look and design of your website, its functionality, and how well it is implemented and performance.
If a visitor has difficulty working on your site, experiences slow loading pages, comes across a broken link, notices spelling mistakes, or simply feel your site’s design as being unprofessional or difficult to navigate, they aren’t likely to stay.
Nothing can let a visitor away from a website quicker than being bombarded with aggressive and too many spammy pop-up ads. Therefore, it is suggested to avoid displaying any spammy ads on your website and keep minimum opt-in offers. While you certainly want your Calls to Action (CTAs) to be visible, they don’t need to be full-page pop-up screens that hinder access to your website’s content. Another way your site may lose trustworthiness is if visitors notice too many unrelated links in the comments sections of your blog posts.
Trustworthy websites persistently perform and function well.
For example, your site’s loading time plays a crucial role in deciding whether users stay and interact with your content or increases the bounce rate. Even a small modification to site performance can make a big difference in retaining a visitor.
Regularly updating your site’s content and design is a very smart concept. If you remove a page from your site and forget to take out the links back to it, you’ll end up having one or more broken links or 404 errors. Users who visit your website aren’t going to think of your site as very credible if they met with a 404 or error page. Remove or replace broken links throughout your WordPress site, you should know where they are.
A trustworthy website is safe and secure for all its users. Sites that have weak security can’t assure visitors the confidence in the handling of their personal contact or to provide payment information over. Implementing strong security action is important for all businesses, especially website that involves e-commerce.
Showing customer reviews humanizes your brand and makes the visitors feel safe. It also reflects potential customers that other people have purchased a product or service from the site and that your site is authentic.
Researchers have found that 95% of consumers read and research online reviews before purchasing any product. Making reviews and ratings visible on your site can boost conversion rates by 270%. Displaying reviews on your site not only can build trust with your visitors, but it also increases the chances of conversions.
Customers form an opinion about your company on your website in less than a second.
Everything helps in determining the trustworthiness, from your site’s design and appearance to its security measures and the loading time. Therefore, building trust with your site’s audience requires a multi-faceted strategy and development team.