Website development

mistakes-business-website-maxcode

Successful online presence is an important part of a successful business because there are many individuals looking for businesses using the internet. Professional website is needed to target audience to easily find your business and one that convinces visitors to follow the call to action. As a business owner, you must ensure mistakes are avoided when creating a business website to succeed which will eventually be shown in sales.

Most people just create websites so that their businesses can enter just to show their online presence. But there is a lot of work that goes into creating a business website and has crucial part to play in marketing your business. A bad website is worse than not having a website at all, because a website abandoned will hurt the reputation of your business more than not having one. Let us look at the common mistakes and their solutions that will help you to make better decisions.

Making A Business Website That Is Not Mobile Responsive

According to stats, there are more mobile phone users accessing the internet than those using desktops and laptops as it is more convenient and easily accessible option. Therefore, every website should be created keeping in mind the responsiveness for mobile users. Despite these stats, there are still many business websites that are not mobile-friendly and may suffer loss as they are not tapping the potential mobile phones customers.

The best way to solve this problem is to move with technology. You do not need to have a separate website you just need the website to be responsive web design so that your website content is visible on different screen sizes without compromising on user experience. A person using a desktop screen will be able to view the website the same way as a mobile phone user will. The only alteration is that the content will be attuned according to the size of the screen. This means that everyone will be taken care of regardless of which screen they are using, and the engagement rate does not drop.

Creating Vague Content

Talking about vague content, we are referring to a website with limited and not to the point and specific content. Listing all the services but expanding them by having a page for each service should be the practice for content. Hiding your services on the general services page limits the specific keyword content that search engines look for. A page for every different service will also help visitors read content for the exact service they are looking for.  Consider asking questions what the customers would want to know about the product or service, if you have no idea what to write as specific content. Create content on the point between 500 and 1000 words for every page to have good impact on visitors.

Poor Page Optimization

Optimization of the pages as you create the website is very essential part and it should not be forgotten or ignored, the basic optimization is not that technical. The best-ranking sites include basics about the industry and location and the importance of this element of optimization. Always make sure you are including the focus keywords properly in the pages, include internal links and you will love the results small changes gives. When your pages are optimized, they have better chances of being ranked higher on search engine result pages which gives the business more exposure.

Poor Loading Speed

Users are looking for websites that load fast and if not, they will leave your site and visit another site and may never come back. Speed is very important especially when you have an e-commerce business website. Most users will not wait for a slow website while there are many other sites that can load faster. Another important purpose is the fact that Google also considers the load speed element in the ranking your website. Optimize your website’s code to make the site efficient, use SSD hosting that are hundreds of times faster than the conventional spinning disks, and reduce use of unnecessary media that might be slowing your website down. Make sure your website is simple and optimized yet attractive enough to keep the visitor long enough to convert them to buyers.

Lack of Content Strategy

One of the best ways to keep the website renewed is having a blog section, this section should be updated with content often. People will not come only to your website to look at the service pages because they will not change much. In the blog section, you can share your industry’s news or your knowledge on certain relatable topics. Having a content strategy, will make sure that when a user visits the website again, they find the new piece of content they might be interested in. Also, this is a good way to stay relevant in search engines searches. Always think about what your audience is interested in and keep the relatable content over 500 words and 1000 if possible and the images optimized.

Conclusion

Your digital marketing is an important part of your business and your website is your representation in the online world. It is important that you avoid these mistakes when creating a business website for a successful site and growth in your business.

 Like
secure-website-development-max

They’re close to a billion active websites today, in every second, several websites are developed which is extremely significant to web service providers. But the concern is, how are these websites are developed, how do the creators make them, how do they protect them from cyber-threats? To develop a secure website, the developer must abide by some set of steps from registration, design, coding, functionality, and evolution. The basic steps required to create a secure website for personal or business purposes are:

Choosing a Proficient Host

When creating a secure website, a developer has a diversity of hosting options to choose from, where every provider has some or the other peculiar benefits that empowers them to have advantage to their websites. But most importantly, their level of protection is determined by features like WAF – web application firewall, as well as DDoS security. There are many proficient web hosts that enable web developers to govern the degree of security, and this is undeniably the first step of creating a secure website.

Choosing the Appropriate Content Management System (CMS)

CMS is a very crucial tool, when creating a website as it aids the management of future web content, and most importantly allows improvement in web security, examining the program code and handling the fast web processes. CMS allows website developers to build, edit, run, and support web pages on one platform. The tool restructures the design of websites as well as publishing of content, thus ensuring the website and the content in it are efficient. CMS guards the website against susceptibilities and eradicates possible security breaches.

Management of Add-ons and Plugins

Add-ons and plugs improve the experience of web users, but excessive use of these elements is not healthy for a secure website. The excess of these add-ons and plugins causes low responsiveness of the site. Consistent monitoring of these web accessories deteriorates the likelihood of defensive systems. Add-ons and plugs require constant updates and maintenance, manage these carefully to ensure maximum benefits without hampering the security of your website.

Enabling Several Access Levels

During website development stage, accessing some website features must be limited to prevent probable errors and crashes. For example, separate logins should be provided for your workers to manage tweaks and publishing content that fends off errors. The website owner should hold the overall control of the site as they are privileged with controlling the manipulations and modifications that occur on the secure website.

Implementing Reliable Passwords

Using inadequate and weak passwords often are the cause of data breaches which is a serious problem to businesses. With the developer or development company to create a site, it is critical to set the best practices for password creation. Cyber-security specialists advise users to use diverse password platforms to create reliable and sturdy passwords.

Setting up Automatic Backups

Backup systems are serious solutions that recuperate the significant data of your website and assist to relaunch the website. Victims of data loss try to determine what exactly led to the crash, business owners can guard their information from time-consuming recovery period and for hiring expensive services by simply adopting a backup system. Business owners should store and manage their data in trusted zones such as a central server, to secure it against threats and breaches. These automatic backup systems eliminate the need for starting the whole work from scratch when a crash on the websites befall.

Regular Maintenance of Security Subscription

Security applications such as SSL certificates require the owner to purchase them through time specific subscriptions. Website owners are required to subscribe to updates of the recurring security patches for their efficient hosts and CMS platforms.

Using a Secure Sockets Layer (SSL) Certificates

SSL certificates are considered as one of the surest ways of safeguarding online purchases. These  certificates enable website owners to verify the information submitted by consumers to their website with the valid data provided by their host. SSL enables the website owner to gather critical information such as credit card numbers. In addition to SSL, websites exchange HTTP addresses for HTTPS addresses as the HTTPS addresses enhances the security of the website and act as a trust factor for the customers and other business partners.

Setting Testing Time

Systematically inspecting the websites enables developers to test all the segments of the website to determine which part needs improvement and what is completely working as per the plan. The developer should go through the webpages and features that are available to the website visitors, and if any error notifications or apprehensive glitches appear, the developer must solve them. Planning a systematic testing process allows developers to diagnose the deficient areas and patch up the website.

The small business owners are more susceptible as they lack enough funds and diligence to contract good security authorities. But most security experts agree that most websites that experience attacks are the ones that do not follow simple and easy preventive measures during their development stage. The above steps are very simple ways to create a reliable, reputable, and secure website with just a little effort.

 Like
visually-alluring

If you don’t have an online presence in this era you are ought to let behind and your business or services will suffer. Everyone is going digital nowadays, there are thousands and thousands of websites on the internet. Therefore, it’s important to have a website that it is up-to-date, user-friendly, responsive, and visually alluring to the customers.

Even if your website very SEO friendly, and ranks high in the search results of search engines; but once a visitor lands on your site, you need to allure them to stay long enough to relate with your business, and engage and try to convert them into a customer. A visual attractiveness of the site come to the rescue and is very important. A good website development company will help in creating such a site to attract your target audience.

  1. Be Minimalist: Less is More

Visitors get put off when they land on a home page that is chaotic, disorganized and full of text and graphics. The golden rule of current websites is minimalism. Neat, sharp pages with plenty of white space, with brief text blocks and attention-grabbing graphics and ability to convey your message to the user. The content should be short and crisp, and well-written that should appeal to your ideal customer. Make sure that you explain what exactly to want to your web development company.

  1. Explore the Power of Multimedia

Pictures, sliders, videos, and graphics, multimedia is quite effective in a website, as this attracts attention directly of your users. Ensure use of good high quality, professional photographs, and try avoiding stock images or generic images. Without compromising on the ‘minimalist’ principle, you can sensibly use multimedia elements to give better visual appeal to your website. DIY Videos or troubleshooting a product or any issue helps to attract the customers. Include animated call-to-action buttons.

  1. User Friendliness

Your website needs to be easy to use for tech beginners; the navigation should be effortless, clear and simple, and users should be able to find what they want without many difficulties. You should not compromise on the functionality and usability of your website while making it visually attractive. Do not overwhelm, confuse and frustrate the user with the complications, you may lose a potential costumer. Make sure to have “under maintenance” message while enhancing the site and fix broken links, so that users don’t get a ‘404 Page Not Found’ message when they click on some under maintenance link.

  1. Consistency is Crucial

Drastic changes can hamper the re-occurrence of your users, colors, fonts, graphics and other visual elements that repeat on the website should all be consistent; there needs to be a uniform and familiar color scheme and fonts. Maintaining this visual consistency is crucial for conveying the organization’s ethics apart from strengthening the business identity. Maintaining the identity of your website is also very crucial.

  1. Integrate Social Media Networking

It would be a terrible mistake if you do not include social media platforms on your site. Apart from making your site attractive to user, social media networking also adds an element of trust. Always link your social media accounts to your page, so that your visitors can share your content to their social media accounts. Display ‘Follow us on Facebook/Twitter/Instagram’ and link those to your accounts on those particular platforms.

 Like
domain-types

Some domain names are going to help you much better with SEO and will generate the amount of website traffic you want; for that, you will need to find a good domain name for your website.

Type of Domains

There are four kinds of domains conforming to SEO:

Niche domains. These kinds of domains are generally created with long-tail/ detailed keywords. They are also very specific about subjects or a sub-category. Niche domains are easy to work with as you build a few pages for those websites and focus on off-page SEO to attract traffic.

Brand domains. These domains only include the brand name. For example, Lindt is a brand for chocolates and they used this brand in their domain name. These kinds of domains need a little more effort to build up for SEO especially if your brand is unfamiliar or new.

Keyword domains. This is similar to niche domains but needs more keyword specific than niche websites. It is a domain name that contains keywords regarding your business, products, services, etc.

Keyword and brand domains. These types of domains are suggested by Google Algorithm. Especially for e-commerce websites to generate traffic and sales on your website. You can improve the reputation of your brand with these domains and also take advantage of keyword for SEO. A very apt example is Kyliecosmetics.

We recommend brand+keyword domains for you if you would like to do serious businesses with your blog, e-commerce or brand name in the future. You will get the advantage of keywords for SEO of your site and you will have a memorable name as well. However, keyword domains can also be a remarkable option for you.

Niche domains have diversity with other domain types. So you need to treat niche domains in a distinctive way. If you want to target a specific search keyword, this is going to be the best alternative for you.

Best SEO Practices for Domains

  • Don’t use hyphens in your domains. Such as food-food.com. You can prefer to use shorter or longer domains instead of domains with hyphens if you can’t find available domains.
  • Using numbers on your domains is not also very good until you use it as a brand name or keyword+brand.
  • Your domain name should be something memorable and shorter with a lasting impact that people will remember easily.
  • Choose .com domains first and then .net. TLD is important. Google treats all TLDs equally is not the truth.
  • Try to get a new clean domain instead of an old domain as it can be quite problematic and may need to work hard to rectify previous SEO issues
  • Short domains are very valuable and helpful since they are easier to remember appreciated by Google.
  • Check search volume to check the potential traffic of your chosen keywords if the chosen domain name includes it.
 Like
web-hosting

Before you start evaluating features of different hosting companies, you need to give yourself answers to several questions in order to understand what are your exact needs as WordPress website owners and hence save money.

  • Will your website have plenty of pages or just a few?
  • How many visitors do you expect to come to your website in the near future?
  • How much storage space will your files need at the moment and how much you might need in the near future?
  • Will your WP website or blog have scripts, apps, or any downloadable material, that is, will it require a greater processing speed?
  • What kind of technical assistance you might need?
  • How much money can you want to spend?

Nearly all hosting companies provide their services for WordPress websites because of their popularity in the previous years and ease of installation in a few clicks. Check what you need to check immediately is if a certain company supports PHP version 7.0 or higher as well as the MySQL database. Anything less than these standards will give you a lot of headaches and possible website crashes. Now, this is what you should consider when you choose a hosting company for your WordPress website.

Types of WordPress Hosting

Most hosting companies fulfill basic demands to host WordPress websites, let’s mention types of hosting services for WordPress.

Free Hosting

It is easily available and usually provided by a reseller, who acts as a middle-man. Using free hosting always has the effects of ads popping up without permission and sudden service and assistance shutdown that lead to losing a provider. But, the WordPress.com platform offers free hosting that won’t just disappear and allows you to create a sub-domain in a jiffy.

Shared Hosting

It is the most popular hosting type for WordPress websites. In this case, one server is shared with several websites. Shared hosting packages have better WordPress tools, easy to use cPanel, and good tech support at your disposal. Shared hosting doesn’t come with unlimited storage space.

VPN

A virtual private server is one server that is split into several individuals so that each of its users has the privacy of their own server. You can choose which components to use so that the VPN is good for bloggers with a significant number of visitors.

Dedicated Hosting

It’s intended to be used by one user only, which means you will have your own server on some location. It’s recommended for websites with heavy traffic and it would avoid the website from crashing. Dedicated hosting brings extreme stability and security to the website.

MySQL Hosting

This hosting can be incorporated in nearly each one of the above-listed types. This hosting provides the MySQL database management system through which the relational databases of a website are managed. It is open-source software whose source code can be changed to suit individuals’ particular needs. When choosing MySQL hosting provider, you need to pay attention to various features that are offered to keep your website active. That’s because doing serious development on top of MySQL, which goes beyond using local MySQL server, requires a remote dedicated MySQL server to access it all the time.

There are two more types of WordPress hosting and they are intended for users with no technical knowledge whatsoever: Managed Hosting and Cloud Hosting.

For a hassle-free experience, you may contact us.

 Like
Image-Optimization

A time-consuming site can scare away not only consumers but also search robots. The inadequate loading time of a site confines it in the bottom positions of search results. Contrarily, faster loading leads to higher positions in the search engines, the loyalty of the visitors, and in the end increase in the conversion rate. Image optimization gives the site an added source of traffic from image search.

The increasing domination of visual content on the Internet (graphics often makes up 80% or more of the total page size) provides new opportunities to increase search traffic, by optimizing video and images.  Moreover, a high-quality image or attractive infographics can become a conducive source of attracting visitors to the site, as well as high-quality text content.

So, what factors need to be taken into account?

  1. Image size
  2. Image filename
  3. The Alt and Title attributes
  4. Micro-markup for images
  5. The content around images
  6. Stock images
  7. Interaction and popularity of images

One thing that must be kept in mind by WordPress developers, when it comes to using images in websites, is to optimize the images as per the theme of your WordPress website. Images take substantial space on your WordPress website and therefore, it is essential to optimize them adequately so that they can’t hamper the website’s loading speed. Too many images add to the extra server storage space, which results in the increased bandwidth of the website, making the website load slow. A fast loading website is your required element for developing a functional user-centric website. Thus, websites having exceptional speed attract more users, more sales, more revenues to the business that make it much more successful.

So yes, optimizing your images is an essential practice to make your site lighter and faster. Users tend to care more about speed than the design of the site. Speed can directly affect sales on the website by increasing conversion rates.

Here are 10 Best Image Optimization Plugins for Speeding Up WordPress Website;

  • Smush
  • EWWW Image Optimizer
  • Imsanity
  • Imagify Image Optimizer
  • Compress JPEG & PNG images
  • ShortPixel Image Optimizer
  • WP Retina 2x
  • it Image Optimizer
  • Lazy Load
  • Optimus Image Optimizer

Do not underestimate the impact of image optimization. Images are one of the major reasons for a slow website. Google doesn’t like slow speed websites and nor do your visitors and clients. Especially, if you want to monetize through your WordPress site, an unoptimized site will hamper your SEO, drag you down in SERPs, increase your bounce rates, and will lose you money.

No matter if you prefer doing the image optimization manually or choosing a plugin to automate it, you will see the good results sooner rather than later. There’s a lot more to image optimization, so the smartest way to get started is to audit your site and see where your images stand and do the needful improvements.

 1
HTML-to-WordPress-conversion

The Journey of Static HTML Site to Dynamic WordPress website

Step 1. Put together A Blueprint First for Your Future Website:

Remember to have a backup your HTML site (just as a precaution). Carry out some research if need be. Put together your plan on a sheet of paper, or in Evernote, and get ready for the next part. Before starting the conversion process of HTML to WordPress, a blueprint of your future website should be prepared in advance. A website blueprint should be carefully created plan to develop the site in a proper and systematic manner. It helps individuals to get the desired website with less difficulty and determines how to carry out different website development works, such as the type of the future site, punchlines/business lines, targeted audience, website layout, and design, content to be transferred to the new website, Programming and website migration to a new hosting, testing, etc.

Step 2. Choose A Suitable WordPress Theme:

There are several free and premium WordPress themes. Just evaluate them from different angles and choose the best theme for your future WordPress website. If you have a decent knowledge of different programming languages, just create a fresh theme for your website. You can also use the child theme for this purpose.

If you are a non-technical person, switch to the HTML to WordPress provided by IT companies to perform this action easily.

wordpress-plan

Step 3. WordPress Installation:

Setting up WordPress locally or with your hosting provider is the easiest part. Installing WordPress with a hosting service is simple and straightforward, most hosts have easy 1-click installation options, or in the case of managed WordPress hosting they’ve already installed WordPress for you.

You can choose to install WordPress manually on a separate domain or in a directory of its own. Go to Settings –> Reading on your WordPress admin screen and check (tick) Discourage search engines from indexing this site in the Search Engine Visibility section. You don’t want search engines and clients to find your WordPress site while still in the development stage. Once the WordPress website is up and running, you are ready for the next part: bringing over your content.

Step 4. Level-up the Content:

Now that, the WordPress theme is uploaded, it is time to upload the content to your website.

Know that site content is stored in the MySQL database. Just extract the content from there and upload it to your new website. You can use WordPress plugins to complete this process easily and quickly.

If your HTML site runs on a commercially accessible CMS, you might have an importing tool at your hand. Find that tool, click a few buttons here and there, and your work is done!

When you import content manually, make sure you use the Paste as Plain Text button to copy the content to WordPress, or paste into the “Text” side of each post so as to not by mistake transfer over any of your old formatted pages. Do some work on reformatting and add or subtract from your content if need be.

With the content done in your new WordPress platform, it is time to give your website a nice and personal design.

wordpress-management

Step 5.Review and Launch Your Website:

By now, you might have successfully converted your HTML website to the WordPress stage. Just review the website at least two times to eradicate any UX/UI issues, navigational problems, loading problems, 404 pages, etc. Once you find no error, launch your website for visitors, search engines and bots.

WordPress offers an overabundance of benefits when considered for website creation, here’s presenting the top 5 reasons to switch to this platform:

  • A Dynamic CMS
  • Easy to Work
  • SEO-Friendly
  • Huge Community of Developers
  • Customizable According to your Design

collaborate

Today in this ever-changing aggressive business world, having a dynamic WordPress website can be the ultimate solution for your business to grow. These days demand all-inclusive, professional and scalable WordPress site development is immense. By, following the above-mentioned procedures, one can easily convert their static HTML website into a WordPress site. Not sure about your skills just hire WordPress programmers to manage and operate your WordPress website successfully.

 

 

 Like