Website development

Image-Optimization

A time-consuming site can scare away not only consumers but also search robots. The inadequate loading time of a site confines it in the bottom positions of search results. Contrarily, faster loading leads to higher positions in the search engines, the loyalty of the visitors, and in the end increase in the conversion rate. Image optimization gives the site an added source of traffic from image search.

The increasing domination of visual content on the Internet (graphics often makes up 80% or more of the total page size) provides new opportunities to increase search traffic, by optimizing video and images.  Moreover, a high-quality image or attractive infographics can become a conducive source of attracting visitors to the site, as well as high-quality text content.

So, what factors need to be taken into account?

  1. Image size
  2. Image filename
  3. The Alt and Title attributes
  4. Micro-markup for images
  5. The content around images
  6. Stock images
  7. Interaction and popularity of images

One thing that must be kept in mind by WordPress developers, when it comes to using images in websites, is to optimize the images as per the theme of your WordPress website. Images take substantial space on your WordPress website and therefore, it is essential to optimize them adequately so that they can’t hamper the website’s loading speed. Too many images add to the extra server storage space, which results in the increased bandwidth of the website, making the website load slow. A fast loading website is your required element for developing a functional user-centric website. Thus, websites having exceptional speed attract more users, more sales, more revenues to the business that make it much more successful.

So yes, optimizing your images is an essential practice to make your site lighter and faster. Users tend to care more about speed than the design of the site. Speed can directly affect sales on the website by increasing conversion rates.

Here are 10 Best Image Optimization Plugins for Speeding Up WordPress Website;

  • Smush
  • EWWW Image Optimizer
  • Imsanity
  • Imagify Image Optimizer
  • Compress JPEG & PNG images
  • ShortPixel Image Optimizer
  • WP Retina 2x
  • it Image Optimizer
  • Lazy Load
  • Optimus Image Optimizer

Do not underestimate the impact of image optimization. Images are one of the major reasons for a slow website. Google doesn’t like slow speed websites and nor do your visitors and clients. Especially, if you want to monetize through your WordPress site, an unoptimized site will hamper your SEO, drag you down in SERPs, increase your bounce rates, and will lose you money.

No matter if you prefer doing the image optimization manually or choosing a plugin to automate it, you will see the good results sooner rather than later. There’s a lot more to image optimization, so the smartest way to get started is to audit your site and see where your images stand and do the needful improvements.

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HTML-to-WordPress-conversion

The Journey of Static HTML Site to Dynamic WordPress website

Step 1. Put together A Blueprint First for Your Future Website:

Remember to have a backup your HTML site (just as a precaution). Carry out some research if need be. Put together your plan on a sheet of paper, or in Evernote, and get ready for the next part. Before starting the conversion process of HTML to WordPress, a blueprint of your future website should be prepared in advance. A website blueprint should be carefully created plan to develop the site in a proper and systematic manner. It helps individuals to get the desired website with less difficulty and determines how to carry out different website development works, such as the type of the future site, punchlines/business lines, targeted audience, website layout, and design, content to be transferred to the new website, Programming and website migration to a new hosting, testing, etc.

Step 2. Choose A Suitable WordPress Theme:

There are several free and premium WordPress themes. Just evaluate them from different angles and choose the best theme for your future WordPress website. If you have a decent knowledge of different programming languages, just create a fresh theme for your website. You can also use the child theme for this purpose.

If you are a non-technical person, switch to the HTML to WordPress provided by IT companies to perform this action easily.

wordpress-plan

Step 3. WordPress Installation:

Setting up WordPress locally or with your hosting provider is the easiest part. Installing WordPress with a hosting service is simple and straightforward, most hosts have easy 1-click installation options, or in the case of managed WordPress hosting they’ve already installed WordPress for you.

You can choose to install WordPress manually on a separate domain or in a directory of its own. Go to Settings –> Reading on your WordPress admin screen and check (tick) Discourage search engines from indexing this site in the Search Engine Visibility section. You don’t want search engines and clients to find your WordPress site while still in the development stage. Once the WordPress website is up and running, you are ready for the next part: bringing over your content.

Step 4. Level-up the Content:

Now that, the WordPress theme is uploaded, it is time to upload the content to your website.

Know that site content is stored in the MySQL database. Just extract the content from there and upload it to your new website. You can use WordPress plugins to complete this process easily and quickly.

If your HTML site runs on a commercially accessible CMS, you might have an importing tool at your hand. Find that tool, click a few buttons here and there, and your work is done!

When you import content manually, make sure you use the Paste as Plain Text button to copy the content to WordPress, or paste into the “Text” side of each post so as to not by mistake transfer over any of your old formatted pages. Do some work on reformatting and add or subtract from your content if need be.

With the content done in your new WordPress platform, it is time to give your website a nice and personal design.

wordpress-management

Step 5.Review and Launch Your Website:

By now, you might have successfully converted your HTML website to the WordPress stage. Just review the website at least two times to eradicate any UX/UI issues, navigational problems, loading problems, 404 pages, etc. Once you find no error, launch your website for visitors, search engines and bots.

WordPress offers an overabundance of benefits when considered for website creation, here’s presenting the top 5 reasons to switch to this platform:

  • A Dynamic CMS
  • Easy to Work
  • SEO-Friendly
  • Huge Community of Developers
  • Customizable According to your Design

collaborate

Today in this ever-changing aggressive business world, having a dynamic WordPress website can be the ultimate solution for your business to grow. These days demand all-inclusive, professional and scalable WordPress site development is immense. By, following the above-mentioned procedures, one can easily convert their static HTML website into a WordPress site. Not sure about your skills just hire WordPress programmers to manage and operate your WordPress website successfully.

 

 

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hire-wordpress-developer

Selecting a website development platform is something that directly impacts a brand’s image. Choosing a website design is really vital. If a website owner wants to hire a WordPress developer, then he must have many questions about the website’s future. The website owner is trusting on developer and outsourcing work to give what exactly the owner needs. There are tons of developers and agencies that would be happy to help but before choosing potential developer, be sure to ask following questions that would surely help you make the right decision:

  1.  Years of Experience Do They Have In Developing WordPress Solutions?

Your potential developer has to be experienced enough with different WordPress solutions especially the kind you need as experience is one thing that matters, even more than the knowledge and skills.

  1.  Expected Details From the Owner?

Your web developer will need to know the basic and detailed idea of the website, your requirements, and your vision or goal with the website. Your web developer will also need to know these specifics for your site

  • Advance payment
  • Website content, images, and other data.
  • Domain and web hosting details
  • Terms & conditions (or signing the contract agreement)
  1.  What Is The Cost Of Development?

After explaining your project, the main question should be the estimated cost of development. The developer will analyze theme creation/purchase, requirements, plugins, and integrations, etc., and give you an estimated cost of the project accordingly. As per your budget, you can then decide to continue with them or not.

  1.  Will A New Theme be Created or An Existing One Would be Used For My Website?

There are usually three options,

  • You can use an existing theme
  • Get one created from scratch
  • Customize an open theme according to your requirements

Most WordPress firms and/or developers would be willing to create a new WordPress theme for your project from scratch and the cost of the project may vary accordingly. The developer can suggest the best option but the selection depends on owners.

  1.  Procedure Followed To Develop A WordPress Site?

All developers first analyze your requirements, then build a blueprint, show it to you, choose a theme, and get the development process started. Ask for a testing phase if they don’t provide, to analyze the quality of the final product. The development of a site is a multi-step process that requires multiple persons including a designer, developer, tester, content creator and others. Make sure what you are looking for.

  1.  Will My Website Be Responsive On All Platforms?

If you wish to utilize the traffic coming from mobile devices, mobile responsiveness is crucial. More and more users are performing basic searches and browsing tasks on their mobile devices. So, ask questions.

  1.  Complete Ownership Of My Website?

Pen down in contract for 100% ownership of the website once it is completed by developer and you’ve paid for it. You need to ask for all these accesses:

  • FTP access
  • WP Admin access
  • Database access
  • Domain and DNS settings access
  1.  What Kind Of Security Measures Will My Website Have?

WordPress has its own security mechanism that will enable security for your site to protect them against the hack, errors, bugs, content protection, etc, you still need to ask your developer about the added security measures of your website data and applications.

  1.  Will My Website be Optimize in terms of SEO or Search Results?

The final purpose of a website is to get traffic and generate leads that convert into consumers. If your website is not optimized for search engines this is not possible. Make sure that your WordPress developer knows proper techniques for the on-page optimization for improved search engine ranking results.

wordpress-developer-desk

  1.  Can I Add More Functionalities/Features To Website In The Future?

You must confirm with your developer that your website will be adaptable in case if you want to add more features and functionalities to it. And if you may need an e-commerce website in the future, make sure to convey this to your developer.

  1.  How much Time would it Take to Develop the Website? Will Developer be Open to Make Updations in It for no charge?

Ask for estimated time in completing the work and convey a deadline accordingly. Your developer or development company must be willing to make the necessary changes or updations as and when required initially after the product is delivered to you. Also, confirm with your WordPress developer what kinds of changes are free and what is not. Ask if they would provide after-support, updates, and maintenance for the website which includes testing its code, refreshing the website content, testing for bugs and errors, updating plugins and WordPress to the latest version.

  1.  Would you Provide Domain and Web Hosting Services too?

Most development agencies also provide domain and hosting services along with their web development services. You require asking your WordPress developer if they provide such services and if it is included in the estimated cost. Or you have the choice to purchase on your own.

  1.  What if any disaster happens accidentally On My WordPress Site?

Ask the developer/ agency if there is any other way to guarantee data safety, backup and security. Backups are very essential for disaster situations when you inadvertently lose any important website data or delete your website or a database accidentally or if your website is hacked.

  1.  What Would be The Mode of Communication?

To work smoothly, you need to be able to communicate with the developer easily, so that you can reach them whenever necessary. To ensure the reliability and trustworthiness of the company/developer, you must know how and when to communicate.

Although WordPress is one of the simplest CMS, there still needs to be some basic knowledge of it in order to work properly. If you want a good and effective WordPress site you need to ask even more questions when hiring an apt WordPress developer or development company.

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