A time-consuming site can scare away not only consumers but also search robots. The inadequate loading time of a site confines it in the bottom positions of search results. Contrarily, faster loading leads to higher positions in the search engines, the loyalty of the visitors, and in the end increase in the conversion rate. Image optimization gives the site an added source of traffic from image search.

The increasing domination of visual content on the Internet (graphics often makes up 80% or more of the total page size) provides new opportunities to increase search traffic, by optimizing video and images.  Moreover, a high-quality image or attractive infographics can become a conducive source of attracting visitors to the site, as well as high-quality text content.

So, what factors need to be taken into account?

  1. Image size
  2. Image filename
  3. The Alt and Title attributes
  4. Micro-markup for images
  5. The content around images
  6. Stock images
  7. Interaction and popularity of images

One thing that must be kept in mind by WordPress developers, when it comes to using images in websites, is to optimize the images as per the theme of your WordPress website. Images take substantial space on your WordPress website and therefore, it is essential to optimize them adequately so that they can’t hamper the website’s loading speed. Too many images add to the extra server storage space, which results in the increased bandwidth of the website, making the website load slow. A fast loading website is your required element for developing a functional user-centric website. Thus, websites having exceptional speed attract more users, more sales, more revenues to the business that make it much more successful.

So yes, optimizing your images is an essential practice to make your site lighter and faster. Users tend to care more about speed than the design of the site. Speed can directly affect sales on the website by increasing conversion rates.

Here are 10 Best Image Optimization Plugins for Speeding Up WordPress Website;

  • Smush
  • EWWW Image Optimizer
  • Imsanity
  • Imagify Image Optimizer
  • Compress JPEG & PNG images
  • ShortPixel Image Optimizer
  • WP Retina 2x
  • it Image Optimizer
  • Lazy Load
  • Optimus Image Optimizer

Do not underestimate the impact of image optimization. Images are one of the major reasons for a slow website. Google doesn’t like slow speed websites and nor do your visitors and clients. Especially, if you want to monetize through your WordPress site, an unoptimized site will hamper your SEO, drag you down in SERPs, increase your bounce rates, and will lose you money.

No matter if you prefer doing the image optimization manually or choosing a plugin to automate it, you will see the good results sooner rather than later. There’s a lot more to image optimization, so the smartest way to get started is to audit your site and see where your images stand and do the needful improvements.

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