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Having responsive websites is becoming more important than ever before. We live in a world of technology and mobile devices, which means that ignoring mobile screens is just not an option from a modern marketing perspective. To cater towards normal desktop computers and mobile devices, you need to be proactive. If you choose not to do so, you are negatively affecting your business by limiting your website and its usability. Companies that want to tailor to consumer needs, and keep up with their digital marketing strategy, will continue to adopt responsive websites. Currently, fifty percent of all local searches are performed over the mobile devices. Many mobile users report having difficulty interacting with regular webpages on their mobile device, and 44% complain that mobile navigation of a normal website can be difficult.

So, what is the difference between a mobile website and designed responsive websites?

A mobile-specific website features only part of the “regular” version of the website. Usually, a website optimized for mobile viewing is a simplified version that projects the main parts of the website to viewers. A responsive website is the same content and features as the normal website, but it is designed to match the viewers mobile device better.  It also influences stereotypically ignored SEO factors while making it easier for Google to evaluate a website for standard search rankings metrics. Instead of losing sight of the content, the page simply adjusts to match whatever size you are viewing it in. Responsive website design adapts to mobile devices accordingly and delivers seamless content to any viewers.

Responsive Design is both affordable and easy to maintain and it has several SEO benefits that traditional websites do not have. Here are some reasons why responsive web design’s marketing benefits are reason enough to make the switch.

Keeps your content consistent across several sites.

With a Responsive Web Design, you don’t have to worry about updating several versions of a website in order to keep the mobile, tablet and desktop versions consistent. Update one, update all. This increases the value of your site to visitors, and in turn, the search engines.

Compiles all inbound links to one location.

When a person searching on a mobile device plugs a URL into a mobile search engine, the desktop URL is often redirected to a mobile-specific URL. Inbound links (links to your domain) are seen as votes for your site by the search engines. The more inbound links your site has, the higher it will rank for various keywords related to said links. The problem, however, is that mobile sites receive hardly any of the “link juice” earned by these inbound links because they have different URLs (and are accessed through redirects), and it results in lower mobile rankings. Fortunately, a responsive website design site has the same URL across all devices, which ensures that mobile, tablet and desktop rankings are all on the up and up.

Responsive websites are prepared for the future. 

A huge benefit of responsive designed websites are that they are specifically coded for screen size, not device. No matter the screen size someone is viewing your website, it will still have the proper look and feel for that device. And, since technology is always changing, having a responsive website can be a beneficial asset for your company. As new devices, like TVs, computers, tablets, or mobile phones, emerge in the future, your responsive site will be able to adapt, and still retain it’s original design.


Eighty-six percent of companies are content with marketing with social tools, and out of that lot, only 41% use them for communicating and interacting with customers. With a systematic approach built on proper research and analysis, digital marketing ensures penetration among many people and targeting specific audiences for a product.

Here are some reasons why companies should take on digital marketing, ASAP:

  1. Cost- Effective: It is relatively cost effective than traditional offline promotion approaches. Besides, traditional offline approaches may go way beyond budget if companies do not properly use it while digital marketing you can set a budget and allocate a fixed amount.
  2. Coverage: Irrespective of demography, culture and language, digital marketing offers an efficient and wider public reach, which means that people sitting in any corner of the world can watch an advertisement for your products and services, if you wish that to happen.
  3. Audience Specific: It simplifies targeting a specific audience for range of products. For example, ads for youth products should be specifically for them and on the platforms, they are mostly to be on. Traditional marketing has the biggest limitation in targeting a specific audience and, digital marketing can easily change the game.
  4. Analysing and Monitoring: Companies can track and monitor the effect of their digital campaign with utmost ease. Businesses can know the customer response rates with only a minimal effort and research. Analysis and monitoring of outcome of campaigns helps companies in taking further critical decisions.
  5. Social Media Reimbursements: Digital Marketing facilitates publicizing your product or services using SMO (Social Media Optimization) techniques and provides benefits of promoting products through Social Platforms. Social media is a powerful stage for marketing, that enables any product to become a huge brand.
  6. More Eye-Catchy: It is more attractive than the traditional marketing. It can grab the attention of mass, if done correctly. It runs campaigns based on interests and habits of people using the platform to generate leads.
  7. Search engine Recognition: With proper implementation of white hat search engine optimization (SEO) strategies, digital marketing provides a facility to get higher rankings in the search engines that eventually would build the brand and increases sales figures. A survey reveals that people rely mostly on the websites that are on the first page of any search engine results page.
  8. Control in your Hands: Companies oversee their digital project and campaigns. From the very first step, companies get the control over the tools to find whether the campaign is in the right direction or if not, it can be changed effectively. You have very less control over physical offline marketing as compared to digital marketing.
  9. Competitive Advantage: You get to have an edge over competitors who have not yet applied any digital strategy for their business. Furthermore, one can contemplate rerun of marketing campaign or tweak it according to the analysis, in order to leverage the benefits of the latest marketing trend.

As digital marketing continues to grow, businesses are shifting their focus from implementation to optimization. With more messages sent across multiple platforms, your content needs to stand out and earn attention, even in paid media. Updating your content doesn’t just mean regularly posting on social media platforms or your website but ensuring that your content is ranking for prospective customers to find you. Google ranks content according to how it relates to what users want, so your content should identify key features of what your customers are looking for. If you’re looking to learn better ways to update your content, we’ve put together some important tips for doing so.

Identify User Goals 

Whether it be your business social media pages or website, it’s important to understand the inherent goal of visitors to your site, what they want to achieve, and then cater to that goal/aspiration in your content. Instead of just throwing keywords into a post, figure out what users are trying to accomplish, and then give them the answer. This could be in the form of a blog, an informative video, or any form of content you know your users respond to best.

Communicating Through Images 

Using videos or photos that complements or extends the communication of the content posted usually gets a better response. Images that contain meaning that matches what the user is trying to accomplish will strengthen the rankings of what your page is all about. The context should illustrate how a given goal is accomplished or reflects the outcome a user is looking for.

So, if the user expects to achieve something specific from using your product or service, then the image should communicate how to achieve that result such as a step by step graphic or how-to video.

Stay on Topic 

It’s important not to stray far from the intended topic as you want the focus to drive users to follow you all the way to a Call to Action (CTA) or an affiliate link. You also want to stay on topic as being focused and concise helps the search engine understand what your page is all about so it reaches the intended users.

Repurpose Your Best Content

When you find something that works, capitalize on it. If you’re struggling to make something creative, look back on what’s worked best for you. Take your best performing blog and turn it into a video or infographic, or your best performing topic and find new ways to make it relevant to your audience. Updating and republishing your material website gives you another chance to help people discover it, too. If you had a great piece of content but didn’t get the best response, it’s possible not enough people saw it. Updating your content isn’t always about coming up with new ideas, so if something worked well for you in the past, find a way to repurpose it.

Write up, images or videos diminishes in value over time, which is why updating your old content has many benefits. Being a little more creative and knowing your audience can result in better search rankings, more traffic, social shares, and new customers discovering you.


One of the biggest fortes of WordPress is its adaptable behaviour. The WP platform makes sure that it considers users’ requirements as well as the modern technological developments. One such emerging technology that is impacting the CMS in a big way is Artificial Intelligence (AI). Many people are oblivious that AI is transforming WordPress in multiple ways. It’s helping website holders enhance the user experience of their interfaces by providing improved service. The technology is also helping webmasters in dealing with their entities more efficiently. Your WordPress site possibly comes with a lot of daily maintenance, and human help isn’t always a possibility. Using Artificial Intelligence, to take care of some tasks that your site requires can free up your time to attend to more pressing concerns and improve your users’ experience as well.

  1. Offering Custom-made Suggestions to Visitors

For a long time, it was thought that only elite websites with significant capitals at their disposal could offer personalized recommendations to their users. Now, even if you are a small website owner, you just introduce the feature on your interface. The functionality can be cohesive simply by installing an appropriate plugin. There are plugins with machine learning capabilities that learn by themselves to know how people interact with your website. They then use this knowledge to offer personalized products to visitors. This enhances the user experience of the website and encourages people to spend more time on your website by going through the content they are attracted to.

  1. Enabling Improved Customer Service

The most common example of machine learning and Artificial Intelligence you can witness is the chatbot. Almost every website has installed one chatbot or plugin to answer queries by visitors. There are numerous virtual assistant plugins available to the WordPress users that assist them in implementing the live chat feature on their websites. These bots interact with your audience to learn about their behaviour and pattern. This drill helps them to get a better understanding of diverse clients. As the assistants learn over a period, they perform even better than before, and satisfies customers with your service.

  1. Ensuring Enhanced Website Security

Website security is major aspect where machine learning along with artificial intelligence has made a great impression. There are some powerful security plugins with advanced malware detection and other shielding features that use these technologies to ensure better and enhanced level of protection of your interface. These tools recognize patterns in comments and other user interactions to detect and differentiate spam and other threats to block them on your website. They also automatically update their databases to list if there are any newly identified threats. This means that a website is protected efficiently against all kinds of threats.

  1. Assisting Content For Your Website

Content curation is an area where AI is renovating WordPress meaningfully. Instead of finding relevant notes yourself, you can install plugins with machine learning capabilities. There are plugins that get trained by processing visitors’ feedback on the existing content. They then use this data to find related material from other sources. This ensures that the content will resonate with your audience. This means that these advanced tools will help in boosting user engagement on your website.

  1. Improving Website Search Functionality

Ever wondered how Google gives you the exact suggestion even before you have not typed the full search words? Well, the world’s number one search engine uses machine learning to provide a better search experience to its users. The same concept is now available to the WordPress users. There are many plugins that include the autocomplete search feature on website. If people even type incorrect terms, they will be given the similar or correct suggestions.

  1. Providing an Improved E-commerce Experience

WooCommerce is one of the most popular e-commerce solutions in the WordPress world. AI is helping online store owners provide a better and improved shopping experience to their customers. They can use machine learning to offer better product recommendations and include chatbots to give improved customer service. The technology is also helping e-store owners detect fake reviews and spam comments. Machine learning is also used to get a better insight into their clients’ behaviour and search or purchase patterns.

These are the prominent ways in which AI is transforming WordPress websites. The innovative and modern technology is helping website owners offer a better user experience to their visitors and improve the performance and engagement of their websites.


Brand consistency is important for small businesses as it plays a vital role in transmitting a specific feeling to customers in the form of a message that remains the same across all channels which should be reliable & consistent for the customers to reach out to the businesses regarding the products they sell or the services that they provide.

According to a statistical learning, 20 % of all small businesses fail in their first year 30% in the second year & 50 % after five years due to inconsistency in continuing a Brand consultant for a small business.

Let’s identify some measures which can be incorporated to improve brand reliability helping small businesses prosper:

Consistency in Design and Use of Logo.

It is essential for small businesses to uphold a consistent brand image by keeping their logos & colors uniform. Logo’s should be designed with a compatible color scheme that matches the business, in terms of the products they sell or the services they provide and if possible, the website should be color compatible too. Logo’s design should serve as a tool to identify your brand.

Brand Recognition

A Small business that has a physical premise for contact with the potential customers should run their branding in physical space and on Web as it serves its purpose of identification. Office space or industrial space can be painted in brand color & logos to make your branding prominent to any customer.

Never be an Oath break

“Always be known for the promises that you keep.” Small businesses should integrate measures & resources to deliver products in a specific time period. Businesses that fail to keep their promises (even verbal), end up generating a negative opinion for themselves, but occasionally there can be unavoidable delays in the products or services in that case, fair compensation should be provided to customers in order ensure a next visit, purchase & posting of a positive review.

Represent your Brand via Employees

Employees are that vital means to maximizes your marketing efforts. Training, irrespective of the department or nature of work, should be provided to the employees for communicating with customers about the usage of vocal tone and phrases to be used. Reward should be given to employees to keep them motivated on the job as it is significant for spreading positive insight among your customers.

Social Media Marketing

Social Media helps small businesses in ensuring that the organization gets noticed and what can be expected from the business by customers. It also aids brand visibility over the cyberspace and spreading awareness of the businesses about the products offered or the services that they provide. Use of Logo, punch lines, advertisement, the symbol should constantly be posted over the social media to maintain brand image.


Every brand, portray itself in the form of tone that plays an important role in its fame due to the type of clientele & specified target market it caters to. Small businesses can attract its target audience by airing advertisements that are on repeat in the right measure, reusing specific images such as a logo that can instil a feeling of familiarity in the audiences, feature a prominent influencer that can take the web by storm &, etc. Stick to a steady tone of voice that will fascinate the target market.

“A Strong, reliable brand, built up over time and good intention, is the best assurance of future earnings.”


WordPress is one of the most popular website development CMS platforms available. More often, it is the first choice for website owners and developers, owing to the fact that it is easy to use, stable, and offers a ton of plugins and themes to make your website look and work, exactly the way you imagine it be it personal or professional. WordPress commands about 31% of the CMS market share. With such a huge market captured, it is easy to envision that there are a ton of WordPress websites and more who are planning to use WordPress as CMS for their upcoming websites. It is extremely vital to have a good understanding of what WordPress Optimization is.

WordPress optimization is the process of enhancing, tweaking and customizing the WordPress set up in order to improve performance, make it load faster and more easily discoverable for. It consists of many things, that includes, having the right specifications, updating WordPress time to time, optimizing databases, managing plugins, etc. All of which are geared to make an efficient WordPress website. Let’s get into the specifications of WordPress management and see what it involves.

  1. Having the apt system specifications:

    To run WordPress smoothly it requires specific requirements in terms of hardware and utilities. For WordPress, you need the following:

  • PHP version 7.2 or greater
  • At least MySQL version 5.6 OR MariaDB version 10.0
  • HTTPS support: The first thing you need to do is ensure your server has these specifications. A simpler alternative would be to opt for WordPress Hosting as it already takes care of the system requirements and specifications. Not running WordPress on its ideal conditions has the threat of making your website slow. Website may also experience crashing time to time, if the specifications are not favourable.
  1. Always keeping WordPress and Plugins in use Up to Date:

    The worst mistake you could do to your WordPress website is to use an outdated version of WordPress. It affects the performance of the website negatively and help in breach of the security of your website. Keep your plugins and themes updated to ensure that website works to its full potential and there are no compatibility issues. Also, it is recommended to only keep the plugins that you use and delete the ones that are not in use, to keep overall WordPress ecosystem a lot lighter and faster.

  2. Optimize WP-Database:

    The WP Database holds everything that is valued to your website. This includes all the website pages, posts, forms, form entries, plugin settings, theme settings, etc. As your website keeps getting better and bigger, more and more data is stored in the WP Database. Over the period, the WP Database may become heavy and sluggish which affects the overall speed of the website. There are ways to manually to periodically optimize WP Database and there are also quite a few plugins available that can help like, WPOptimize, Advanced Database Cleaner and WP DMManager which have recognized to work in the past for better results.

  3. Optimizing Speed:

    Speed is important for a positive user experience. Moreover, a fast and reliable website helps with organic search visibility. To know where you stand on the speed front, use tools like Lighthouse and Google PageSpeed Insights. These tools will not only help you understand where you stand in terms of website speed but also provide a clear plan of action to improve it. Some basic things that you should take care of are:

  • Enabling Gzip on the server
  • Ensure compression and optimization of images and videos
  • Utilize sprites to deliver images more efficiently and try to make the best of server-side and browser caching. There are also certain efficient WordPress plugins that can help you improve the speed of the website.
  1. Security:

    No website owner wants to go through the painful process of recuperating from a website breach or data loss. There are ways to optimize the security of your WordPress website, ensure your WordPress is updated, and that you have SSL setup on your website. Moreover, ensure that the directories such as WP-Content and WP-Upload do not allow any PHP code to be run on them. Furthermore, it would be a good idea to have 3rd party sophisticated tools to ramp up the security.

These 5 steps should be the initial points of WordPress optimization and you can evolve over time once you get into the groove. Hope this helps you to understand what WordPress Optimization is and how to go about it.



Video marketing is surpassing all trends and fads and has become a mainstay of marketing. Video is important whether it is from the company making the products or the people or influencer who are using the products or services. When you think about any digital marketing strategy, the main elements that pop up are PPC, content and social media. It is more likely that video marketing has been forgotten. Video marketing is going to be massive; it is going to be a key to market your products and services. It’s time to pay attention to video and improve the rank in the SERPs.


Improving search for your product is vital to your digital marketing strategies. Video SEO is going to be huge because it’s an excellent way to safeguard that you are ranking higher in Google or other search engines. You need to have on point video marketing strategy that focuses on the importance of video.
YouTube has been wildly successful over the years now. Getting a cut of the latest trends is important. Video makes the process of understanding a lot easier therefore logically, everyone loves videos. Google loves videos too. There is a gigantic audience to be explored, and video is the way to do this. Even other social media platforms are milking on the video marketing strategy.


You don’t have to be an epitome of photographic intelligence with your video. Use Instagram videos or others to play around with the thought of video marketing. This is a great way to ensure that you are reaching out to public on a human level and not just on professional front.
YouTube is perfect for engagement of the video, just contemplate about the sheer amount of comments and responses that can be collected from real-life users. Having video marketing within your digital strategy is an exceptional way to quick response from your users and clients. Ensure that you are answering to people who comment on your video to maintain the interaction.
Engagement is the crucial to any effective strategy. Video format is one of the best and fast way to engage and communicate with your adoring supporters.


Plan out your video marketing strategy, do not engage in randomness do checkout the metrics that it works on. Analyse the success rate and consider how well a video can or is performing and how well is the audience receiving it. Also ensure that you are using the platforms inbuilt analytical tool to see how effective your campaigns are.

Brand Building

Video is an effective and efficient way to build the brand. Branding is needed for every company and having a great video campaign can ensure achievement for the long-term. Every brand has its own individual USP and the consumers have it imprinted on their mind if a specific brand videos pop up.
Video marketing is expected to continue growing because, it works and driving more traffic. Video production is also getting easier to do, with all the reasonable budget and user-friendly technologies available.


Several entrepreneurs and small, mid-sized, and large businesses are turning to digital world to market their products, services, and even ideas. It is important that you determine what makes your offering unique, if you are hopeful of making a mark in the highly competitive online community. Reaching out to your target audience requires you to have a professional web presence.

Why Hire a Professional Web Development Company?

Simply getting an average website for your business does not mean you will get the online attention that you need. A professional web design and development company knows what it takes to boost a brand’s online presence, and these companies have teams to handle different facets. For instance, the process starts with determining the most suitable domain name, which often is the company’s name with or without keywords that describe its products the best.

The professional web design service provider introduces its client to the team of web designers. Together, they articulate concepts that will go into creating a good website that attracts potential customers. The conceptual stage involves brainstorming on aspects such as logos, colour schemes, and layouts, to create a visually appealing website for its visitors. The professional website design cost a bit more, nevertheless, it is crucial that you let an experienced team work on your website, especially if you want to get that important edge over your competition.

The Customer’s Perspective

Most consumers prefer dealing with businesses that appear to be professional, and it’s no different when they turn online. If your business website looks less-than-appealing, your existing and potential customers will look for alternatives. A professional web presence works extremely well in creating a positive perception of your brand. Your customers start relating to your brand, and positive interactions begin.
Customers want a positive and hassle-free shopping experience, without having to worry about the information they share online. Part of creating a professional web presence also requires that you provide high levels of security, and this is another aspect best left to the experts.

How to choose a Professional Web Development and Design Service Provider?

The first thing you should look for in a professional web design and development company is the ability to provide uniqueness. What you don’t want is a standard boring website, and you should also steer clear of using professional website design regular templates. The company you work with should design your website from scratch because this way your website is designed keeping in mind your needs and specifications. Besides, the average consumer now knows how to differentiate between run-of-the-mill websites and ones created professionally.

While working with the best web design company does not guaranty results, you may find that a smaller company devotes more time, energy, and resources toward your needs and development. When working with a large company, getting in touch with its support team might be a challenge, whereas smaller companies tend to be customer-oriented and try to resolve problems quickly and efficiently.

Choose wisely.

Successful online presence is an important part of a successful business because there are many individuals looking for businesses using the internet. Professional website is needed to target audience to easily find your business and one that convinces visitors to follow the call to action. As a business owner, you must ensure mistakes are avoided when creating a business website to succeed which will eventually be shown in sales.

Most people just create websites so that their businesses can enter just to show their online presence. But there is a lot of work that goes into creating a business website and has crucial part to play in marketing your business. A bad website is worse than not having a website at all, because a website abandoned will hurt the reputation of your business more than not having one. Let us look at the common mistakes and their solutions that will help you to make better decisions.

Making A Business Website That Is Not Mobile Responsive

According to stats, there are more mobile phone users accessing the internet than those using desktops and laptops as it is more convenient and easily accessible option. Therefore, every website should be created keeping in mind the responsiveness for mobile users. Despite these stats, there are still many business websites that are not mobile-friendly and may suffer loss as they are not tapping the potential mobile phones customers.

The best way to solve this problem is to move with technology. You do not need to have a separate website you just need the website to be responsive web design so that your website content is visible on different screen sizes without compromising on user experience. A person using a desktop screen will be able to view the website the same way as a mobile phone user will. The only alteration is that the content will be attuned according to the size of the screen. This means that everyone will be taken care of regardless of which screen they are using, and the engagement rate does not drop.

Creating Vague Content

Talking about vague content, we are referring to a website with limited and not to the point and specific content. Listing all the services but expanding them by having a page for each service should be the practice for content. Hiding your services on the general services page limits the specific keyword content that search engines look for. A page for every different service will also help visitors read content for the exact service they are looking for.  Consider asking questions what the customers would want to know about the product or service, if you have no idea what to write as specific content. Create content on the point between 500 and 1000 words for every page to have good impact on visitors.

Poor Page Optimization

Optimization of the pages as you create the website is very essential part and it should not be forgotten or ignored, the basic optimization is not that technical. The best-ranking sites include basics about the industry and location and the importance of this element of optimization. Always make sure you are including the focus keywords properly in the pages, include internal links and you will love the results small changes gives. When your pages are optimized, they have better chances of being ranked higher on search engine result pages which gives the business more exposure.

Poor Loading Speed

Users are looking for websites that load fast and if not, they will leave your site and visit another site and may never come back. Speed is very important especially when you have an e-commerce business website. Most users will not wait for a slow website while there are many other sites that can load faster. Another important purpose is the fact that Google also considers the load speed element in the ranking your website. Optimize your website’s code to make the site efficient, use SSD hosting that are hundreds of times faster than the conventional spinning disks, and reduce use of unnecessary media that might be slowing your website down. Make sure your website is simple and optimized yet attractive enough to keep the visitor long enough to convert them to buyers.

Lack of Content Strategy

One of the best ways to keep the website renewed is having a blog section, this section should be updated with content often. People will not come only to your website to look at the service pages because they will not change much. In the blog section, you can share your industry’s news or your knowledge on certain relatable topics. Having a content strategy, will make sure that when a user visits the website again, they find the new piece of content they might be interested in. Also, this is a good way to stay relevant in search engines searches. Always think about what your audience is interested in and keep the relatable content over 500 words and 1000 if possible and the images optimized.


Your digital marketing is an important part of your business and your website is your representation in the online world. It is important that you avoid these mistakes when creating a business website for a successful site and growth in your business.


With the incredible progress in the introduction of websites, people who can create classic unique designs and platforms for making sure their online presence is what businesses are searching for. Web developers and creative designers are bringing in all their best technical expertise and skills to develop and create exclusive design websites that helps in pulling the crowd to the website. Most web developers and designers are aware with the latest trends, tools, techniques, technologies, and timelines that will help them get beautiful and efficient sites up in a short span of time. The development time of websites has reduced with the agile technologies that makes development easier. Here, we will cover the scope and future of web development.

Artificial Intelligence (AI)

Artificial intelligence needs no introduction and how it would be the next thing of the web. Several companies and organizations are already started implementing AI for their requirements. Some have been reaping the benefits of AI for their businesses as it is intelligence displayed by machines as opposed to human intelligence or manpower.

The latest introduction in the field of AI is the grid, which makes web development process simpler and initiates development based on the content. There is no template or coding – just provide all instructions, and it will lay out what you want. Web development process now is more inclined toward giving the consumers what they need with the help of AI and not just giving them what the developer can create.

Virtual Reality

Some MNC’s and giants, such as Google and Microsoft, are already implementing virtual reality or web VR. Virtual reality can simply be defined as the process of implementing computer technology to create a thought-provoking virtual environment. VR can give users an experience, which cannot be delivered in any of the existing traditional interfaces. Rather than limiting access to a screen that is placed in front of them, users can now engage and interact with the 3D world in real time simply with the use of some basic VR tools.

A web developer should start thinking creatively integrating VR abilities in their profile of work. This would include taking up tasks and projects involving the research, evaluation, implementation and testing new and innovative methodologies within the web development experience.

360-Degree Video

The 360-degree video has become a prevalent thing in the web world lately. These days, most websites display a 360-degree video as the end users love to see it and mostly to grab their attention. Most people associate 360-degree video experience with Virtual Reality. When you have enough experience in VR technology, it becomes easier to create a 360-degree video experience for the users.

The aim is to provide high-tech features for end users which will help boost their brand awareness. So, when as a web developer, you must have experience and skills in the latest and best modern technology, like software engineering, 3D designing, video/sound production, video/game development and UX and UI skills.

Internet of Things (IoT)

IoT is a computing concept that brings into view the idea of connecting everyday physical items with the internet and making it easier to detect these with other devices. It might include other technologies as well, such as wireless technologies, QR codes and sensor technologies. Any object that can embody itself digitally becomes something greater or bigger than the original object. This object is now not only connected to its user but to a lot of other databases.

It would involve a link between applications and physical devices, which will need the developers to be flexible to exhibit a wide range of skills, and knowledge of tools, such as Arduino, Eclipse IoT, IBM Watson IoT, IFTTT and Zetta.

Motion User Interface (UI)

Motion UI is a SaaS library used in custom CSS, with this, web developers can create attractive designs that enable exclusive transitions and animations that helps in enhancing the appearance of the website and create interest in the visitor. One of the interesting features of a motion UI is that it is easy to comprehend and understand and offers a great deal of ease which users love with other unique things.