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digital-marketing-components-maxcode

Digital marketing involves marketing your products, services, business or organization through online mediums. To build a digital strategy for your business, you’ll need to identify your goals, your target market and demographics of your target market. Let’s see some of the major digital marketing components in detail.

Digital marketing components include:

  1. Web design

Your website is the face of your business which impacts the way your audience perceives your brand. You want your potential customers to leave with a positive impression. To keep people interested and engaged on your site, implementation of a custom design that reflects your brand and makes it easy for people to find the information they need and make it easier for leads to contact you.

In addition to ensuring your site loads at top speeds, you also want to streamline your navigation to improve the user experience and make it easier for leads to contact you.

Maxcode-SEO

  1. Search engine optimization (SEO)

Search engine optimization (SEO) refers to a number of procedures designed to boost the ranking of your website in online search pages. Higher search rankings convert into more leads, phone calls, and revenue for your company. 75 percent of people don’t look past the first page of search results on any search engine. Your best-designed website in the world will not help if it doesn’t rank on the first page on search engines, most people will never find it.

Numerous SEO strategies can be used for your business to help you rank in search results, including:

  • Clean up your site’s code and increase page speed
  • Streamline your site’s design and navigation to improve user experience (UX)
  • Earn backlinks from reputable sites
  • Getting high-quality inbound links
  • Make sure your website is mobile-friendly
  • Using keywords all over your content and not do keyword stuffing
  • Integrate keyword-rich title tags, header tags, and meta descriptions
  • Grammatically correct, engaging, relevant content

SEO is a long-term strategy, requires regular upkeep to maintain top rankings, so don’t expect to see results overnight.

  1. Pay-per-click (PPC) advertising

Pay-per-click advertising gets you to the top of the search results instantaneously (organic search through SEO takes time). PPC can start driving qualified leads to your site the minute your ads go live, it is a very affordable option to get targeted traffic to your site. A PPC campaign can also be valuable for maintaining a presence in search results.

With PPC, you can target people based on the demographics, location, and even the type of gadget they use. These targeting options combined with the budget-friendly PPC make PPC valuable digital marketing components of successful digital marketing.

  1. Content marketing

To boost your search rankings and help potential customers learn more about your business, you need to integrate apt content into your digital marketing strategy.

Quality content is a king component of content marketing. Quality content allows you to target keywords related to your business and address searchers’ questions, which in turn helps you achieve higher rankings and generates leads. When creating effective content, it’s important to think about quality and depth that includes the call to action (CTAs).

maxcode-socialmedia

  1. Social media marketing

2.3 billion people use social media, Social media allows you to connect with current and potential customers and develop relationships with them. If they have any queries about your products and services, they can connect and ask you directly on social media.

In addition, social media listening allows you to uncover key trends and insights into consumers’ thoughts and opinions related to your brand, industry, products, services, and even competitors.

Most social platforms also allow you to run paid ads to target and reach your potential customers. Social media is also a valuable customer service tool to ask a question or voice concerns about a product or service. Trust will be established by timely responding to the customers so that they feel valued.

  1. Email marketing

Email marketing allows you to have a track of your potential customers and send custom information about products or services that may interest them. You can personalize your emails using segmentation and deliver content that resonates with them. You can automate your email strategy.

  1. Marketing analytics

You want to monitor each and every KPI associated with your campaigns repeatedly to continue earning more leads and revenue; to improve your campaigns to reach even more customers and to analyze and adapt over time.

Monitoring your analytics will keep marketing costs low and profitability high tracking the progress of your every campaign. Analytics makes very useful digital marketing components as it helps in measuring our growth.

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Maxcode-digital-marketing-1

Digital marketing is easier, reasonable, flexible, and engaging compared to that of traditional marketing methods in today’s world. The digital marketing stream is not just reserved for large-sized companies. Even small and medium-sized companies are finding increased engagement through digital marketing regardless of size, industry or location. Digital Marketing is a necessity for growth and business innovation today and beyond. No business, no matter how new or small, should overlook this vast marketplace.

It’s no longer enough to have a website, have integrated digital marketing strategies working for your business. With the changes and development in modern technologies, small and medium businesses are doing everything they can do to survive and grow. Digital Marketing is the process of attracting targeted audiences online that will bring traffic to your website, and convert leads or sales. Online Marketing Tools and techniques provide business owners with great chances for contest, engagement, survival and even business growth.

Benefits of Online Marketing

The set of potential customers that are found online are a much larger group of people than you are likely to be able to attract in the vicinity. Using online marketing, you can reach a massive audience in a way that is both cost-effective and measurable.

Other benefits of digital marketing include:

  • The ability to interact with your probable customers and learn exactly what they are looking for.
  • Reaching a global market.
  • Save money and reach more customers for less money as compared to traditional marketing methods.
  • Know your audience, followers, and spectators and allow them to know you personally, which will help to build brand loyalty.
  • You can follow-up with the responses of your marketing efforts immediately and improve upon them.

Meet Business Goals with Digital Marketing

A strong digital marketing strategy is the path to reaching business goals and finding success. A few of the advantages to be gained from digital marketing is cost-efficient, more data to inform better decisions, and building on customer trust. Start with an email marketing solution in addition to your digital plan. If you’re already doing email marketing, consider upgrading to a complete automation system.

Digital marketing allows small businesses to compete with large businesses with a much smaller advertising budget. When managed efficiently, marketing digitally gives small businesses laser-focused power over where and how they spend their finances. When you have this kind of power and the data to support decisions, you make smarter choices.

The importance of digital marketing on small or large businesses becomes very apparent when you see how easy it is to balance and adapt as your business grows. The importance of online marketing lies in the fact that you can get instant results, it may be good or bad. Analyze the data and make changes as soon as possible to reduce inappropriate spending on ads and make up for lost revenues on unsuccessful campaigns.

If you’re not quite sure how to get started, get in touch.

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wordpress-benefits-2

What makes WordPress the best CMS on the market today?

The WordPress platform is a feature-rich, versatile, and easy to get to the Content Management System that allows the development of websites for all kinds of businesses. With several customization options, WP remains the best CMS.

WordPress is the ideal platform for content management today, whether you want to build a website for your business with a web design agency or you want to start your website on your own. WordPress is a universal platform that any individual or business anywhere can use to build a basic or complex website. It is ready with a standard dashboard, offering easy-to-understand functionalities and a full range of tools, themes, and plugins that enhance the experience of the creation of amazing websites.

Here are the most evident benefits of using the best CMS, WordPress:

WordPress is an Easy-to-Use and an Easy-to-Set-up platform

Its user-friendliness even by newcomers makes website content management seem effortless. A WP website is so easy to manage that knowledge of programming languages is not required to build a website. Another website CMS such as Drupal or Joomla requires extensive technical skills to enable you to customize anything.

WordPress is an Easy-to-Update Web CMS

Updating CMS regularly should not be underestimated, it is vital if you want to be protected on the World Wide Web. It is a feature that allows WP to stand out among other website content management systems in one click.

WordPress is a Multi-User Capability Platform

When you have a large business, it is not easy to keep a website up to date and running. It takes many people playing different roles to achieve perfection with each website. WordPress offers different roles that include Admin, Author, Editor, Contributor, and Subscriber. The owner of the site can assign a role to any staff member. This facility lets owners control what other staff members can or cannot do on the site.

image-optimization-for-website

WordPress Offers Design Stability

WordPress is operational to keep the same design across the entire website, no matter the number of blog posts or pages that you may wish to integrate at any time. Design stability is a key feature that not many website content management systems possess. Design consistency makes WordPress based websites attractive and beautiful.

WordPress Ensures Flexibility in Design

While WordPress can ensure design consistency all over your website, it also offers design flexibility for those who are looking to apply different designs across their website as opposed to a single design. Multi-design integration is possible with WordPress, as opposed to designing stability all over.

Assurance of Constant Improvement on WordPress

WordPress is continuously improving its users’ experience by increasing features that cater to the needs of the users. WordPress pays a lot of attention to what its users want for their sites. It is equipped to provide to the specific needs of every functional industry: personal blogs, corporate, e-commerce, or government websites.

WordPress is Easy on Pocket

It offers a large number of free plugins and themes as well as the basic content management software to start your site. Some plugins and themes come at a minimum cost. It doesn’t seem such a great expenditure to pay a hundred dollars for some specialized plugins and a custom theme if done by a development agency.

WordPress Brings into Play Built-In SEO

It is the ultimate web content management system as it helps optimize the content automatically of your website even without the help of paid specialized plugins or SEO knowledge.

WordPress Has an Active Support Process

WordPress has a highly active forum community to go to for help even if they don’t have call support. Members offer very quick answers to your queries through emails and questions in forums. The follow up of the support is also remarkable!

Ending thoughts on WordPress as best CMS today!

While WordPress isn’t the only CMS platform that helps businesses and individuals to build vibrant websites, but WordPress holds the position of the most broadly used content management system. Despite other options, WordPress remains the best given its diversity and easiness of use.

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WordPress-tips-website

It might sound easy, but it takes a lot of effort! WordPress is easy to use, it’s difficult to master. New plugins and updates on SEO constantly change the game. If you want to find success with your WordPress site, you’ll have to stay up to date. So, let’s look into the details of each one of these essential WordPress tips and see what you need to do.

  1. Organize the WordPress Media Library

By default, WordPress organizes your library according to the upload date. Over time, you will fill your library with countless month-based folders. While this may not bother you at first, you will eventually have difficulty navigating your library for old content.

Make it easy to find what’s in your library

Since you can search your library by keyword, there is no reason to organize your library into numerous parts. It’s far more resourceful to keep your content all in one place so long as you know the relevant keywords. Disable the default media library organization setting, by navigating to your WP Settings and Media tab and unchecking the Organize My Uploads option. It is one of the best WordPress tips.

  1. Control the File Size

Bulky images on any page can add to the time it takes to load. Detailed images both professional and captivating have massive file sizes.

One detailed image is sufficient to impact your website’s performance in a bad way. The secret is to compress these images before publishing them on your blog post. Your website’s loading time can impact your overall search engine optimization.

  1. Pull the Plug(ins)

Every WordPress website should take advantage of plugins. Plugins seem amazing, and they sure are!!! Plugins offer additional functionality that may not be available in the default WordPress Suite.

But plugins do come with a few problems. First of all, they can slow down your website just like images with massive file sizes. Getting too many plugins is a bad idea, especially when they are unnecessary. Only use essential plug-ins, as more plugins may cause a serious issue of security vulnerabilities, it only takes one malicious plug-in or security flaw to open you up to a serious breach.

under-maintenance

  1. Turn-On Maintenance Mode

Sometimes you might have to make significant changes to your WordPress site. Maybe you are trying out new themes or playing with potential plug-ins. Whatever the case may be, your WordPress site will be down until you are done mucking around.

Keep your visitors in the loop, by taking advantage of WordPress maintenance mode. This will direct viewers to a static informative page. The estimated downtime or emergency contact information can be included.

Technically, maintenance mode is a built-in feature in WP. However, it can be difficult to use unless you are an experienced user. Using a maintenance mode plugin is suggested to keep things simple.

  1. Put Keywords in Images

If you’re into WordPress blogging, you should know that images are not just eye-candy in blogs. They are a chance to improve your blog’s SEO.  You can infuse relevant keywords (title tags) into images, and search engines will value them. Make sure the alternate tag exactly describes the image that you’re showing. Search engines value title tags highly, so this practice can be a game-changer for blog traffic and engagement.

  1. Get Analytical

Google Analytics gives you a remarkable amount of data that can inform your future SEO strategies blog content or targeted outreach. Google Analytics is completely free. You can discover the bounce rate of every page on your domain and pinpoint traffic origins. By incorporating Google Analytics now, you will have plenty of data to harness

google-analytics

  1. Tweak your Permalinks

Permalinks are powerful. But what is a permalink? A permalink is a link that leads to a specific page on your website. Eliminate avoidable words, and make clever use of keywords in your description.

Maybe you wrote an article about the top 10 SEO tips. The permalink might look like the-top-ten-tips-for-SEO-beginners. Well, search engines do not like complex words. It is advised that we simplify it to something like top-ten-SEO-tips. This might seem like a small change, but it contains better keywords and less hindrance.

  1. Don’t forget the footer

Do not ever underestimate the power of the footer by thinking that no one will scroll that far. They do. Many WordPress users forget about the footer, and you should not be one of them. As footer offers quite many advantages, you can put a message, a link to some important piece of information you would like users to read, or simply some information about yourself. Many premium themes nowadays give you the chance to expand the footer into a full-fledged section where you can place a short bio, an opt-in to your email list, and more. People scroll down to the footer to see who the creator of the site is, so give them what they’re looking for and continue to engage them in this important space. Do not miss this opportunity to surprise them!

If you want to take your WordPress website to the next level, these WordPress tips are simple changes that can dramatically improve your site’s SEO and engagement.

In short, these WordPress tips can boost your site, no matter what type of website you run.

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eCommerce-Web-Site

WordPress was not originally built for eCommerce, running an eCommerce business involves too many responsibilities and risks that could direct to safety and security issues, which includes:

  • Handling personal information of the customers (i.e. storing their personal and credit card details).
  • Making sure there is secure payment processing.
  • Potential fraud methods should be detected and avoided.
  • Making sure that orders are correctly received and processed, and delivered safely to customers.
  • Meeting web security standards and online safety.
  • Abide by diverse business and consumer protection laws and other legal requirements and guidelines.
ECommerce companies might be under concern with WordPress due to:
  • Limitations on how immense the store can get (i.e. the number of products).
  • Limited functions and features.
  • And, the platform itself is secure or not.

Is WordPress Safe for use as eCommerce?

WordPress is free and all of its code is available to anyone and everyone, how does WordPress handle security concerns in general like fixing bugs that can lead to security vulnerabilities and exploitation by malicious users is the major concern for the users. Just because WordPress on its own is not an eCommerce-ready platform, that doesn’t make it any less of a great (and smart) choice to build your online store with the help of themes and plugins, in order to sell anything on your website.

WordPress has security well covered with:
  1. SSL certificate integration
  2. Security plugins like Defender
  3. Well-audited WordPress themes
  4. Well-inspected plugins (like WooCommerce, etc.)
  5. Secure payment gateway integration
  6. Stern password and other log-in requirements

Most of these are tools when added to your WordPress installation; it secures your online store/ eCommerce. Keeping a WordPress site secure is the responsibility of the website owner too. All the security measures will fail to protect your WordPress site if you create a weak admin password.

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WordPress-Page-Builders

Building a remarkable website can be complicated, even if you’re a knowledgeable developer. Some platforms such as WordPress make the process simpler, but they still require you to put in a lot of effort. To make things a bit easier is where WordPress page builders come in.

Page builders are tools that facilitate you to put together websites in record time, by providing you with pre-built basics, which you can arrange in any way you want. You can add them to your pages, move them around, and see the effects of the changes immediately.

What WordPress page builders do and why they can be of help?

While it’s easy to find a WordPress theme that complies with your plan, the customization options on most themes are limited. Unless you’re a developer, you cannot make major modifications to your theme design.

This is where a WordPress page builder is useful. Drag and drop WordPress page builder plugin lets you create custom layouts for your website the way you envisioned. Fundamentally: if you have imagined it, you can now create it (even if you’re a newbie).

WordPress page builders make it easier and a lot quicker for users of all skill levels, to create remarkable websites, by:

  • Making it possible to build custom pages without any knowledge of web development.
  • Lets you customize complex elements and features with a few simple clicks.
  • Through drag-and-drop functionality, you can arrange all the elements you want on your pages as you wish.
  • Enabling you to preview how your site will look when it goes live and lets you make changes accordingly.

5 best drag-and-drop WordPress page builders in 2020

WordPress page builders can certainly help you speed up the process of building the website. In the majority cases, they’ll enable you to add complex elements to your site easily and position them in any way you’d like.

Here are our top five suggestions that will help you change the overall experience of using WordPress:

Elementor: This up to date page builder is a good choice for both newbies and experienced WordPress users. Elementor is famous for its high-speed performance, which makes it fun and easy to build with. It supports the responsive mobile-friendly design, allowing you to build web pages that work great on any device.

Beaver BuilderIt’s hard to find a front-end builder that’s easier to use and modify your site. It gives you full control over your site content. The best thing is, even when you stop using the plugin, your content gets stored to WordPress’s editor.

Divi Builder: Made by Elegant Themes, this is a powerful site builder with a wide range of features. The plugin is bundled with 46 builder modules, 20-row types, and 3 section types, all of which can be incorporated to create any type of website.

WP Bakery Page Builder: This is a highly-popular page builder (formerly known as Visual Composer) which is compatible with a lot of themes, and is very user-friendly.  It works effortlessly with other popular WordPress plugins on your site.

Site Origin: One of the most popular free WordPress page builders in the WordPress repository. The SiteOrigin builder works seamlessly with your existing WordPress widgets and works perfectly with any WordPress themes.

To Conclude,

A Page builder is a broad term, about many tools that allow you to build a website from scratch. Page Builders help by providing you with drag-and-drop functionality and pre-built elements that can be customized. For example, you might want to click on a button to access a contact form, place it wherever you want on your page, and personalize its appearance and functionality. A good page builder should be chosen focusing on two key criteria:

  1. Wide-ranging selection of elements which can be added to your site, and
  2. Simplicity and easy to use.
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WordPress-Development

Whether you are a beginner looking to create and build a free website or someone looking to switch to a paid WordPress website, these are some points that make WordPress ideal for a spectrum of creators.

1. Free Customizable Software

The best part about WordPress as a CMS is that it is free open-source customizable software that you can install and use for creating your blog or website without having to know any sort of code or programming language. Even non-technical people can easily create a website very quickly. WordPress is a content management system (CMS) written in PHP.

2. Most Hosting Companies Provide One-Click Installation

Once you have purchased your domain name, most hosting companies like Bluehost nowadays provide a one-click WordPress installation option which makes it easy and convenient to quickly launch your website even for a person with no coding knowledge.

3. Flexibility

Whether you are creating just a blog or an eCommerce website it has the capability, flexibility, and functionality to meet most requirements. It can be used for creating a variety of websites such as business, portfolio, affiliate marketing, photography, Q&A and more.

4. User-Friendly and Compatible

You don’t need to have a website designing knowledge or be tech-savvy. To a large extent, people using WordPress generally don’t have experience in programming but can create and design their website comfortably using the software. The learning curve is minimal. It is simply a menu-driven software that you can use to create and customize your blog without coding although a bit of HTML, CSS and PHP knowledge is good to have for better customizing (but not required). Plugins and themes can be installed and activated with ease to add new functionality.

WordPress websites are responsive and compatible with most devices. WordPress comes with several plugins to add new features to your websites without having to create complex codes. Also, it supports all types of audio and video files. WordPress provides seamless integration with most popular networks like Facebook, Google+, Twitter or LinkedIn making it easy for you to let your community know about your new content.

wordpress-compatibility

5. Huge Inventory of Website Themes for You to Choose

WordPress has several types of themes (free and paid) available for all types of websites whether it is a blog, business or an eCommerce website. So, you can easily modify and change header options, colors, add a logo, change the size of pages, add tag clouds and more by choosing the right one. You can install it without any coding knowledge to suit your requirements.

6. Easily Add Word press’s Plugins for Additional Functionality

Once again you don’t need to be tech-savvy to customize your website instead WordPress provides you thousands of creative plugins that you can use to change the way your site functions. Some useful ones are: site backup, creating a contact form, perform SEO for your site and many more.
But make sure you install only required plugins so that you don’t slow down your site with unnecessary plugins (remove unused and deactivated plugins) and keep them updated at all times.

7. SEO Friendly

It allows you to use powerful SEO plugins to optimize your website for search engines. Site speed is another important SEO factor. WordPress supports several speed optimization plugins to help you take care of any speed related issues. Most WordPress themes are SEO friendly and optimized for speed.
To boost your SEO, it allows you to either publish your content with the generated permalink or customize it based on your content, this is a crucial factor in determining how well search engines understand your content. The most common Plugin is YoastSEO.

8. Safe and Secure

While not all content management systems are 100% safe and secure. WordPress with more than 50 experts including security researchers are working together to keep WordPress as safe and secure as possible provided, you regularly update the software and all your themes and plugins and keep your systems free from viruses. This can make your site difficult to hack.

Community-forums

9. WordPress Support Community

Being an open-source application it is being used to create all types of websites, creating a huge community that acts as a support system for WordPress users. It has plenty of help in the form of tutorials, blogs, forums and more to help you out when needed. WordPress can help you have a single website that can be translated into many other languages that your target audience may be comfortable with. WordPress makes it possible for you to talk in your user’s language.

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wordpress-theme-outsourcing

When developing a custom WordPress theme for your business website is involved, the most common problem you face is whether you should do it on your own (in case you’re an expert WordPress developer) or simply go completely outsourcing. Isn’t it?

Keeping work in-house seems at first, easy and cost-effective but, if you have ever tried your hands at coding a web page; it eventually ends up in an extremely stressful, mind-boggling and grueling experience. List of reasons to outsource:

  • Time Constraint
  • Utilization of your time on more valuable things
  • No knowledge of Developing a site

If you’re thinking about how outsourcing is better, check out the following reasons stating the perks of outsourcing WordPress theme development to a reputable agency.

Expert in WordPress Theme Knowledge:

Developing a custom WordPress theme requires thorough technical knowledge and coding experience. An offshore WordPress development agency is able to easily do everything to incorporate a special custom functionality to your WordPress theme that your in-house developers sometimes may not be capable of doing.

Quality Assurance:

Working with a reputable WordPress development agency, you can be assured about the quality and reliability of the code as their developers always keep themselves up to date with what’s new and happening in the world of WordPress in order to stay employed, as WordPress itself gets 2-3 updates a year.

Saving up on Finances:

Outsourcing your project to a WordPress development firm simply means neither you have to hire experienced staff and administer human resources nor you’ll be required to purchase expensive hardware and software which saves a lot of money and takes a lot of burden off your shoulders financially.

Time Efficiency:

Time is money in any business, Outsourcing your WordPress theme development project saves you a lot of time and your WordPress theme are developed in the shortest possible time period.

Maintenance and Support:

Building a WordPress site is an ongoing process that requires regular inspection and maintenance in order to keep up with the latest updates and coding standards. A WordPress Development Company is able to quickly mix up or expand the team as it works according to the project.

Access to Other Valuable Services:

Many companies also offer SEO, branding and marketing services to their clients along with WordPress development at a very economical price which helps in maintaining a competitive edge in the digital world.

business

Focusing on Other Important Things:

By delegating your WordPress theme development task to an external agency, you can focus on what matters most. Outsourcing frees up your time, energy and money for other business-related responsibilities. This helps your business to grow and expand quickly and be efficient in the long-run.

Depending on the type of WordPress development service that you need from the development agency, and the intricacy of your website, you know best whether it makes sense to outsource the work or not.

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wordpress-2020

The WordPress trends for 2020 that will boost your online presence, are determined as innovative platforms that positively assist professionals for the design and development of websites. These WordPress trends would be used to establish their brand identity and online presence to the next level. WordPress also offers a huge library of plugins to choose from to its users, making it 100 percent customizable according to unique needs and also providing a mobile-friendly layout.

Hence, in this article, we have discussed top WordPress trends that will dominate the marketplace in 2020.

ecommerce-online-shop

Improved Use of eCommerce

Many websites offer items or services for sale on their website, whether it’s a big organization adding branded merchandise to a small blogger selling an e-book. Having an eCommerce facility is a growing need on your website, and with WooCommerce, you can turn any WordPress website into an eCommerce site. WooCommerce blends perfectly with WordPress’s search engine optimization features and used easily with the payment gateways, inventory maintenance, and marketing features to help run your business more effectively and improve customer service.

With new WordPress themes, you can easily develop a powerful and secure eCommerce-based system. Furthermore, you can also address eCommerce trends such as online shopping, digital banking, and mobile-based transactions, subscription-based services, personalized shopping standards.

WooCommerce will be a good alliance to power your online store!!!

AR

Augmented and Virtual Reality

Augmented reality is an exciting advancement in technology that is improving how people shop online by adding a computer-generated image over top of a photograph or real worldwide view. Businesses can integrate this technology into their eCommerce websites to provide customers with a more functional look at the products.

According to the latest intelligence, it is estimated that Web Developers and Designers are focusing on Virtual Reality trends to make a user-engaging website design, development, and maintenance aspects to prosper your business to the next level. WordPress supports virtual reality-based content comprising of 360°videos and stunning images. Virtual Reality is one of the smartest and emerging trends to consider in 2020 while developing a business-enabled website.

Integration of Chatbots and Voice Search

The trend of Chatbots integration is thriving across the market and it will furthermore expand in 2020. The integration of chatbots is now easily possible with the CRM on WordPress that will provide user support to administer and acknowledge it. This feature will help you to monitor user clicks on various platforms even if they have already downloaded a leading capture or had an interaction with, on the social media channels. The benefits of the chatbots are incredible, and they are pretty useful if you implement it on your website. It largely works to understand and examine human interaction and basic behavioral aspects. Hence, if amalgamated with the appropriate information, it can assist in improving user interaction and customer service.

By adding voice search plugins, businesses and organizations can offer the convenience features users are now habituated to. The latest plugins are being released for WordPress Platforms such as Google Voice Widget and Magic Post Voice for voice searches. It is favored by the users to use voice searching apps instead of typing on the keyboard, etc. Without a doubt, voice search optimization is a greater tool and resource for all small, medium and large-sized industries to attain customer engagement prospects.

Once thought of as a platform for small organizations and blogs, WordPress has become a huge content management system that even massive companies rely on, to power their website. If you are intending to develop a plan to create a new website then you should also know about the latest WordPress trends and strategies that would transform web and cloud-based platforms to the next level. WordPress allows everyone to add content and images and play a role in the functionality of the website; more large businesses are using it than ever before.

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Image-Optimization

A time-consuming site can scare away not only consumers but also search robots. The inadequate loading time of a site confines it in the bottom positions of search results. Contrarily, faster loading leads to higher positions in the search engines, the loyalty of the visitors, and in the end increase in the conversion rate. Image optimization gives the site an added source of traffic from image search.

The increasing domination of visual content on the Internet (graphics often makes up 80% or more of the total page size) provides new opportunities to increase search traffic, by optimizing video and images.  Moreover, a high-quality image or attractive infographics can become a conducive source of attracting visitors to the site, as well as high-quality text content.

So, what factors need to be taken into account?

  1. Image size
  2. Image filename
  3. The Alt and Title attributes
  4. Micro-markup for images
  5. The content around images
  6. Stock images
  7. Interaction and popularity of images

One thing that must be kept in mind by WordPress developers, when it comes to using images in websites, is to optimize the images as per the theme of your WordPress website. Images take substantial space on your WordPress website and therefore, it is essential to optimize them adequately so that they can’t hamper the website’s loading speed. Too many images add to the extra server storage space, which results in the increased bandwidth of the website, making the website load slow. A fast loading website is your required element for developing a functional user-centric website. Thus, websites having exceptional speed attract more users, more sales, more revenues to the business that make it much more successful.

So yes, optimizing your images is an essential practice to make your site lighter and faster. Users tend to care more about speed than the design of the site. Speed can directly affect sales on the website by increasing conversion rates.

Here are 10 Best Image Optimization Plugins for Speeding Up WordPress Website;

  • Smush
  • EWWW Image Optimizer
  • Imsanity
  • Imagify Image Optimizer
  • Compress JPEG & PNG images
  • ShortPixel Image Optimizer
  • WP Retina 2x
  • it Image Optimizer
  • Lazy Load
  • Optimus Image Optimizer

Do not underestimate the impact of image optimization. Images are one of the major reasons for a slow website. Google doesn’t like slow speed websites and nor do your visitors and clients. Especially, if you want to monetize through your WordPress site, an unoptimized site will hamper your SEO, drag you down in SERPs, increase your bounce rates, and will lose you money.

No matter if you prefer doing the image optimization manually or choosing a plugin to automate it, you will see the good results sooner rather than later. There’s a lot more to image optimization, so the smartest way to get started is to audit your site and see where your images stand and do the needful improvements.

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